Senior Manager,Business Analysis and Insight, Walmart Connect

Role Overview

We are seeking a Senior Marketing Manager to lead Business Analytics & Insights for Walmart Connect China Marketing. This role is responsible for building the analytical foundation that enables data-driven marketing decisions across strategy, planning, and performance optimization.

The role will lead development of marketing performance dashboards, attribution frameworks, and insight generation to improve decision-making across campaigns, channels, and audience programs. As the analytical partner to the broader marketing team, this role will translate data into actionable recommendations that improve marketing effectiveness and business impact.

This role is ideal for a strategic and analytical marketing leader with strong expertise in marketing analytics, performance measurement, and insight development.

Why This Role Matters

As Walmart Connect China scales, marketing effectiveness will increasingly depend on disciplined measurement and actionable insights. This role is critical to building the data infrastructure, measurement frameworks, and performance visibility needed to improve marketing efficiency, optimize investment decisions, and drive stronger business outcomes.

Key Responsibilities

1. Marketing Analytics Strategy

• Lead Business Analytics & Insights for Walmart Connect China Marketing, defining the measurement strategy that supports business and marketing objectives.
• Establish analytical frameworks to guide marketing planning, campaign measurement, and performance optimization.
• Partner with marketing leader to translate business priorities into measurable performance indicators.

2. Performance Dashboard & Reporting

• Lead development of marketing performance dashboards to provide visibility into campaign performance, funnel conversion, audience engagement, and business impact.
• Build scalable reporting frameworks that enable consistent performance tracking across channels, programs, and initiatives.
• Ensure dashboards deliver clear, actionable insights for both strategic and operational decision-making.

3. Attribution & Measurement Frameworks

• Design and maintain marketing attribution models to evaluate channel effectiveness, campaign contribution, and marketing impact across the funnel.
• Develop measurement methodologies to assess ROI, conversion drivers, and incremental impact of marketing investments.
• Improve attribution rigor to support budget allocation, campaign planning, and investment optimization.

4. Insight Generation & Performance Optimization

• Translate performance data into actionable insights to guide strategy, campaign planning, and program optimization.
• Identify performance drivers, efficiency gaps, and growth opportunities across marketing programs.
• Provide regular business insights and recommendations to improve marketing effectiveness and resource allocation.

5. Cross-Functional Analytics Partnership

• Partner with broader Marketing, Sales, Product, SS&E teams to align on definitions, data inputs, and measurement frameworks.
• Ensure data consistency, reporting accuracy, and analytical rigor across marketing initiatives.
• Act as the primary analytics partner for marketing leadership and strategic planning.

6. Testing & Measurement Innovation

• Develop testing frameworks to evaluate campaign effectiveness, audience strategy, and channel performance.
• Support experimentation and measurement innovation to improve campaign design and decision quality.
• Build repeatable learning agendas to strengthen marketing performance over time.

Required Qualifications

• 7–10+ years of experience in marketing analytics, business analytics, growth analytics, or performance marketing.
• Strong expertise in marketing measurement, attribution, dashboard development, and performance analysis.
• Experience building reporting frameworks and translating data into business recommendations.
• Strong understanding of marketing funnel performance, campaign measurement, and ROI analysis.
• Proven ability to influence strategic decisions through data and insights.
• Strong analytical rigor, structured thinking, and problem-solving capability.
• Excellent communication skills in Mandarin and English.
• Experience working with BI tools, CRM systems, and marketing performance platforms.
• Experience partnering with cross-functional teams in complex business environments.

Preferred Qualifications

• Experience in digital advertising, e-commerce, SaaS, or platform businesses.
• Familiarity with marketing attribution models, experimentation frameworks, and performance analytics.

Success Metrics

• Quality and adoption of marketing performance dashboards.
• Accuracy and effectiveness of attribution and measurement frameworks.
• Impact of insights on campaign planning, budget allocation, and performance optimization.
• Improvement in marketing efficiency, ROI, and decision quality.
• Strength of analytics partnership with marketing and cross-functional stakeholders.