Senior Manager Campaign

Job Description:

What You'll Do

· Design and implement omnichannel customer journeys across Email, SMS, Push, WhatsApp, and Mobile

· Develop personalized campaigns using Journey Builder, Automation Studio, Content Builder, and Contact Builder

· Build scalable marketing solutions using Marketing Cloud Next and AI-powered automation

· Configure Agentforce for Marketing to automate campaign execution and customer engagement

· Leverage Einstein AI for content generation, personalization, send-time optimization, and next-best-action recommendations

· Integrate Marketing Cloud with Salesforce CRM, Data Cloud, and third-party platforms using APIs

· Develop reusable components, dynamic content, and personalized communications

· Support real-time customer engagement using event-driven marketing and Data Cloud activation

· Collaborate with business, CRM, and analytics teams to deliver intelligent customer experiences

Skills We're Looking For

· Hands-on experience with Salesforce Marketing Cloud (Engagement)

· Strong knowledge of Journey Builder, Automation Studio, Contact Builder, and Content Builder

· Experience with AMPscript, SQL, HTML, CSS, and SSJS

· Understanding of REST APIs and Salesforce CRM integration

· Familiarity with Data Cloud or Marketing Cloud Next is a plus

· Interest in AI-powered marketing, Agentforce, and intelligent customer journeys is highly desirable

Preferred Certifications

· Salesforce Marketing Cloud Developer

· Marketing Cloud Engagement Administrator

· Marketing Cloud Email Specialist

Must-Have Skills:

Salesforce Marketing Cloud

· Marketing Cloud Engagement

· Journey Builder

· Automation Studio

· Contact Builder

· Content Builder

· Email Studio

· Mobile Studio

· Marketing Cloud APIs

Marketing Cloud Next & AI

· Understanding of Marketing Cloud Next

· Exposure to Agentforce or AI-powered marketing capabilities

· Knowledge of Einstein AI, Prompt Builder, or AI-assisted campaign creation

· Basic understanding of Data Cloud concepts and customer data activation

Technical Skills

· AMPscript

· SSJS (Server-Side JavaScript)

· SQL

· HTML

· CSS

· JavaScript

· REST APIs

· JSON

· OAuth

Integration

· Salesforce CRM integration

· API-based integrations

· Event-driven architecture

· Webhooks (preferred)

Location:

India - Maharashtra- Pune - Baner - Amar Madhuban Tech Park

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent