Senior Manager, Campaign Engineer Execution Lead EU (m/w/d)
At Bristol Myers Squibb, our employees often ask, “Who are you working for?”—a question that fuels collaboration, accountability, and urgency in our work. Our purpose-driven culture inspires us to discover, develop, and deliver innovative medicines to prevail over serious diseases. We offer uniquely interesting and meaningful work, opportunities for growth, and a supportive environment that values inclusion, wellbeing, flexibility, and comprehensive benefits. This is work that transforms the lives of patients, and the careers of those who do it.
Job Description
- Serves as the dedicated omnichannel campaign execution lead for Germany, translating brand strategies into Salesforce Marketing Cloud and CRM customer journeys while ensuring compliant deployment and measurement.
- Provides end-to-end campaign build, testing, deployment, and optimization support for Germany's major marketing initiatives, enabling rapid execution of customer engagement programs and omnichannel communications.
- Acts as a critical liaison between business teams, campaign strategy leads, agencies, and technology teams to ensure campaigns move efficiently from concept through execution.
- Supports Germany as well as broader European and global market activities, bringing campaign engineering expertise and scalable best practices across multiple markets.
Key Business Contributions
- Managed marketing email campaigns and CRM journeys across Germany and the broader European market landscape while supporting additional global initiatives.
- Executed approximately 190 Home Office Email (HOE) deployments, enabling timely and compliant communications to healthcare professionals and other customer audiences.
- Designed, built, and delivered CRM customer journeys that advanced Germany's omnichannel engagement strategy.
- Developed reporting and analytical insights focused on campaign engagement and customer behavior, helping business teams make more informed, data-driven decisions.
- Led omnichannel enablement efforts through workshops, strategic presentations, and stakeholder engagement activities supporting Germany's digital transformation goals.
- Drove critical operational and technology improvements, including enhancements to automated target list processes, audience management capabilities, and campaign execution controls.
Why the Role Matters
- Provides Germany with a dedicated campaign engineering resource focused specifically on market needs, priorities, and delivery timelines.
- Brings deep expertise in German market requirements, omnichannel execution, campaign operations, and customer engagement processes.
- Enables faster campaign execution, stronger business partnership, and greater responsiveness to evolving commercial priorities.
- Supports the expansion and adoption of omnichannel marketing capabilities across Germany and key European markets through a combination of execution, analytics, process improvement, and strategic support.
- Serves as an important contributor to both day-to-day campaign delivery and the longer-term evolution of digital engagement capabilities across the European region.
#LI-Hybrid
We hire for skills and capabilities, not just credentials – if this role excites you, but doesn’t perfectly match your resume, we encourage you to apply anyway.
How We Work
Where you work matters – because collaboration, innovation and patient impact happen in many settings. Our roles are structured across four work models: site-essential, site-by-design, field-based and remote-by-design. The model assigned to this role is based on its core responsibilities. Learn more at https://careers.bms.com/ways-of-working.
Supporting People with Disabilities
BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com. Visit to access our complete Equal Employment Opportunity statement.
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