Senior Manager, Channel Marketing, Walmart Connect

About the Role

We are looking for a strategic and commercially-minded Senior Manager, Channel Marketing to lead our channel marketing strategy across Partner Marketing, Paid Media, and Earned Media in China.

This role sits at the intersection of marketing, sales, partnerships, and the broader ecosystem. The leader will translate business priorities into integrated channel strategies, build scalable partner marketing programs, and maximize the impact of paid and earned media to strengthen brand visibility, engage priority audiences, and support business growth.

The ideal candidate combines strong strategic thinking with hands-on execution, is comfortable working across functions and external partners, and can turn fragmented channel activities into a coherent, measurable marketing engine.

Key Responsibilities

1. Lead Channel Marketing Strategy

• Develop the China channel marketing strategy and annual roadmap aligned with business priorities, customer segments, and growth objectives.
• Define channel roles, audience strategies, investment priorities, and measurement frameworks across partner, paid, and earned channels.
• Build integrated go-to-market plans that connect channel strategy with campaigns, events, lifecycle marketing, and sales priorities.
• Establish scalable channel marketing processes, playbooks, and best practices.

2. Drive Partner Marketing

• Develop and lead joint marketing programs with strategic partners across the ecosystem, including platforms, agencies, industry organizations, and other strategic partners.
• Identify opportunities to leverage partner audiences, content, events, media assets, and commercial capabilities to expand reach and accelerate customer engagement.
• Develop joint business/marketing plans, co-marketing programs, and partner activation strategies.
• Manage partner marketing budgets and ensure investments deliver measurable business and marketing outcomes.

3. Lead Paid & Earned Media

• Develop and execute paid media strategies across relevant digital, social, industry, and other media channels.
• Build an earned media strategy that strengthens corporate and product narratives, thought leadership, industry visibility, and credibility among priority audiences.
• Partner closely with PR agencies and internal stakeholders to develop media narratives, campaigns, and executive visibility opportunities.
• Optimize media investment and channel mix based on audience insights, performance data, and business priorities.

4. Build Integrated Campaigns & Audience Reach

• Connect partner, paid, and earned channels into integrated campaigns that deliver consistent messaging and maximize audience reach.
• Develop differentiated channel strategies across key customer and ecosystem audiences.
• Work closely with Product Marketing, Sales, Events, Lifecycle, and other marketing teams to amplify campaign impact across the customer journey.

5. Measurement & Optimization

• Establish channel KPIs and measurement frameworks across reach, engagement, qualified leads, customer acquisition, and business impact.
• Partner with BI teams to improve attribution, reporting, and performance visibility.
• Continuously test, learn, and optimize channel strategies, media investments, and partner programs.

6. Team & Cross-functional Leadership

• Lead and develop a high-performing channel marketing team and external agency ecosystem.
• Work closely with Sales, Partnerships, Product, Communications, and global marketing teams to ensure strong alignment and execution.
• Bring China market insights to global channel and marketing strategies while adapting global capabilities to local market needs.

Qualifications

• 7+ years of experience in marketing, channel marketing, integrated marketing, media, partner marketing, or related fields, preferably in a B2B, technology, advertising, commerce, or platform business.
• Proven experience developing and executing integrated marketing strategies across multiple channels.
• Strong track record in partner marketing and/or paid and earned media, with the ability to connect channel activities to measurable business outcomes.
• Strong understanding of the China media, digital, and marketing ecosystem.
• Demonstrated ability to influence senior stakeholders and work effectively across Sales, Partnerships, Product, Communications, and global teams.
• Strong analytical and commercial mindset, with experience managing budgets, KPIs, and agency/partner relationships.
• Excellent communication, storytelling, project management, and stakeholder management skills.
• Comfortable operating in a fast-paced, ambiguous environment and balancing strategic thinking with execution.

What Success Looks Like

• A clear and scalable channel marketing strategy aligned with China business priorities.
• Stronger partner ecosystem engagement and measurable joint marketing impact.
• Increased effectiveness and efficiency of paid and earned media investment.
• Integrated campaigns that consistently expand reach and deepen engagement with priority audiences.
• A measurable, insight-driven channel marketing engine that can scale with the growth of the business.