Senior Manager, Content Planning
About Crunchyroll
Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.
Join our team, and help us shape the future of anime!
About the role:
As the Senior Manager, Content Planning, you will be responsible for optimizing seasonal content slates and ensuring it adheres to our broader content strategy. This will also involve collaborating and communicating with other departments such as Finance, Programming/Content Operations, Marketing, etc., to ensure tight alignment between strategy and execution. You will also be responsible for content research and analysis to advise Content leadership and negotiators on the status of content mix and performance.
In the role of Senior Manager, Content Planning, you will report to the Director of Content Evaluation and Planning.
We are considering applicants for the location of Dallas, TX.
Core Areas of Responsibility
Seasonal Simulcast Optimization
- Partner with the Director of Content Planning to assess seasonal content opportunities and guide slate recommendations that support audience needs, strategic priorities, and overall business goals.
- Develop planning insights and scenario-based recommendations that help Content leadership evaluate trade-offs, anticipate risks, and align seasonal slates with broader content strategy.
Catalog Planning
- Develop and maintain a strategic view of the streaming catalog by key performance, audience, regional, localization, and qualitative dimensions to identify opportunities, gaps, and areas of risk.
- Partner with Content leadership and cross-functional teams to inform catalog investment, localization priorities, regional growth initiatives, and internal understanding of the catalog’s strategic value.
- Influence and recommend launch timing and release strategies across manga, streaming, and theatrical initiatives, ensuring alignment with audience demand, content priorities, market opportunities, and broader business goals.
Cross-Team Communication
- Own localization recommendations across simulcast and catalog content, balancing content value, audience opportunity, business priorities, and regional growth needs.
- Represent Content Planning in cross-functional discussions with Business Transformation, GTM, Marketing, Research, Machine Learning, Human Curation, and other operational teams.
Developing Tools/Resources
- Develop and maintain strategic planning tools that provide a comprehensive view of Crunchyroll’s licensed content library, including key quantitative and qualitative performance indicators.
- Expand content planning resources to better assess market position, identify slate and catalog opportunities, and support GTM planning and risk analysis.
- Partner with CDI and Content teams to translate viewer behavior, engagement, retention, and audience opportunity insights into recommendations that inform content strategy, acquisition priorities, and business growth.
About You
We get excited about candidates like you, because...
- 10-12 years of experience in entertainment media, including 5+ years of streaming content or related media programming experience.
- 5-7 years of relevant experience managing content, ideally at a consumer-facing entertainment, media, gaming, or sports business.
- Demonstrated knowledge of anime content, genres, audience behaviors, and fandom culture.
- Experience analyzing, synthesizing, and translating reporting into clear content-planning recommendations.
- Experience conducting content and audience research to inform programming, planning, and prioritization decisions.
- Experience optimizing content plans, workflows, and performance strategies using qualitative and quantitative insights.
- Experience using metrics to track performance of content promotions, identify meaningful success KPIs, report thorough “post-mortems”, and iterate to optimize.
- Experience building compelling and actionable presentations directed at an executive-level audience.
- Demonstrated expertise using project-management and workflow platforms, preferably Airtable, to manage priorities, coordinate cross-functional dependencies, and optimize team operations.
About the Team
Content Evaluation impacts the entire company, as decisions made about Content determine what ends up in our seasonal slates and therefore what everyone in the company is working on. You will be joining a well-established team full of industry veterans who have decades of combined experience working in anime and are ready to support their success in the role.
Why you will love working at Crunchyroll
In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
- Flexible time off policies allowing you to take the time you need to be your whole self.
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- 401(k) plan, with employer match
- Employer paid commuter benefit
- Support program for new parents
- Pet insurance and some of our offices are pet friendly!
#LifeAtCrunchyroll #LI-Hybrid
About our Values
We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value
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Courage. We believe that when we overcome fear, we enable our best selves.
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Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
- Kaizen. We have a growth mindset committed to constant forward progress.
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Service. We serve our community with humility, enabling joy and belonging for others.
Our commitment to diversity and inclusion
Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.
We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.
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