Senior Manager, Content - Rejuvenation

About the role:

As the Senior Manager of Social, Content and Campaign, you will own Rejuvenation’s social and content strategy while shaping integrated campaign plans that bring brand, product, and business priorities to life across channels. You will partner closely with Brand Marketing, Creative, Copy, CRM, Paid Media, Site/DTC, Merchandising, PR, Retail, and other cross-functional teams to develop and distribute multi-prong campaigns that connect storytelling, channel strategy, content development, content distribution, and performance insights.

You will oversee owned social channels, content planning, campaign integration, and social-first storytelling, ensuring that work is cohesive, timely, measurable, and aligned to brand standards. This role requires a strategic marketer who can translate business priorities into clear content direction, guide cross-channel execution, and build efficient processes that help teams deliver high-quality work.

Responsibilities:

• Own the long-term vision and strategy for social, content, and campaign marketing in support of annual business goals and brand priorities.

• Partner throughout campaign planning, assortment reviews, go-to-market planning, business reviews, and executive presentations to represent social, content, and campaign needs.

• Develop integrated, multi-prong campaign approaches across organic social, paid social, email/CRM, site, retail, PR, and other brand channels.

• Translate campaign objectives into clear channel roles, content priorities, messaging needs, deliverables, timelines, and measurement plans.

• Own the social and content calendar, ensuring seasonal stories, product launches, promotional moments, and brand initiatives are planned and executed cohesively.

• Lead content strategy and development across organic social, paid social, site, CRM, and creator or partner channels, with a focus on storytelling, customer engagement, and business performance.

• Partner with Creative and Copy teams to shape social-first content, campaign assets, editorial direction, and channel-right creative that reflects Rejuvenation’s brand standards.

• Identify content opportunities across the customer journey and recommend ways to strengthen storytelling, improve engagement, and support marketing performance.

• Lead creator, influencer, and partnership initiatives as needed, including strategy, briefs, content direction, reporting, and opportunities to amplify campaign priorities.

• Review and approve content priorities, editorial calendars, campaign creative, and final assets to ensure brand consistency, accuracy, and channel effectiveness.

• Own performance reporting across social, content, and campaign initiatives, translating channel and campaign results into insights and recommendations.

• Develop executive reporting, business reviews, dashboards, and recaps that communicate performance, learnings, opportunities, and next steps.

• Lead annual planning, budget management, forecasting, vendor management, and operational planning for social, content, and campaign workstreams.

• Lead, coach, and develop the Social, Content, and Campaign team, establishing clear ownership, priorities, feedback rhythms, and career development opportunities.

• Stay current on social, content, retail, and digital marketing trends, applying relevant insights to evolve strategy, creative output, and channel performance.

Qualifications:

• 7+ years of experience in social media, content marketing, brand marketing, integrated marketing, campaign planning, or a related field, preferably in retail, home, interiors, lifestyle, or consumer brands.

• Experience leading integrated campaign planning and translating business priorities into multi-channel marketing plans.

• Strong understanding of organic social, paid social, content development, editorial planning, CRM/email, site content, and the role each channel plays in the customer journey.

• Demonstrated ability to develop content strategies, campaign briefs, editorial calendars, performance recaps, and executive-ready recommendations.

• Experience managing and developing direct reports, with the ability to set priorities, coach performance, and build a collaborative team culture.

• Strong cross-functional leadership skills, with the ability to influence partners across creative, copy, merchandising, ecommerce, paid media, PR, retail, and analytics.

• Highly organized project leader with the ability to manage multiple campaigns, timelines, stakeholders, and deliverables at once.

• Strong analytical skills, with the ability to interpret performance data and turn insights into action.

• Excellent written and verbal communication skills, including the ability to present strategy, results, and recommendations clearly to senior leaders.

• A strategic and creative thinker who balances brand storytelling, customer relevance, operational execution, and business outcomes.

• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred, or equivalent work experience.

• Ability to work onsite in the Portland office full-time, pending state, local, and company return-to-work guidance.

People First

Putting People First means investing in overall well-being and opportunities to grow and advance within the organization. Depending on the position and location, here are a few highlights of what benefits may be available:

Benefits

• A generous discount on all WSI brands
• A 401(k) plan and other investment opportunities
• Paid vacations, holidays, and time off to volunteer
• Health benefits, dental and vision insurance, including same-sex domestic partner benefits
• Tax-free commuter benefits
• A wellness program that supports your physical, financial and emotional health

Continued Learning

• In-person and online learning opportunities through WSI University
• Cross-brand and cross-function career opportunities
• Resources for self-development
• Advisor (Mentor) program
• Career development workshops, learning programs, and speaker series

WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration).

This role is not eligible for relocation assistance.

Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.