Senior Manager, Customer Growth
NewBe an early applicant主要工作職責
客戶成長策略規劃與執行
- 設計並執行針對不同客戶旅程階段(Customer Journey)的行銷活動、促銷方案及會員經營計畫。
- 推動特定商業目標,包括:
- 新客獲取(Customer Acquisition)
- 新品類滲透(New Category Purchase)
- 沉睡客戶喚回(Lapsed Customer Reactivation)
- 客戶活躍度提升
數據分析與成效優化
- 持續追蹤、分析並檢視各項客戶成長專案的營運表現。
- 依據數據洞察優化活動設計與執行策略,提升投資報酬率(ROI)。
跨部門合作
- 與多個團隊密切合作推動專案執行,包括:
- CRM
- Operations Management(OM)
- Performance Marketing
- Product Team
- Analytics Team
成長實驗與創新
- 發掘不同客群的成長機會。
- 規劃並執行 A/B Testing 與其他成長實驗。
- 找出可規模化複製的成功模式,推動業務成長。
行銷預算與治理
- 與 Finance 團隊合作建立行銷活動治理機制。
- 管控行銷預算使用效率,確保支出合理且符合公司規範。
客戶洞察
- 與 Marketing Insights 團隊合作挖掘消費者洞察。
- 持續發現新的業務成長機會與市場需求。
基本資格條件
- 8年以上以下相關領域工作經驗:
- CRM
- Loyalty Program(會員忠誠度計畫)
- Channel Marketing
- Program Management
- 曾於電商(E-commerce)或數位平台(Digital Business)環境工作。
- 具備卓越的數據分析能力及以數據驅動決策的實績。
- 能在快速變動且高度成長的環境中獨立作業。
- 良好的專案優先順序管理能力。
- 優秀的溝通及協調能力。
- 中英文聽說讀寫流利。
加分條件
- 8年以上直接負責 CRM 或客戶經營相關 Marketing / Program Management 經驗。
- 具備電商平台或 B2C 產業實務經驗。
- 熟悉數據分析及商業智慧工具(BI Tools),包括:
- SQL
- Python
- R
- 具備處理大型或複雜數據集分析經驗。
As published by greenhouse
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