Senior Manager Customer Lifecycle
You will lead lifecycle marketing strategy across CRM programs to improve engagement, retention, reactivation, and customer lifetime value. You will optimize always-on automations, targeting, offers, and customer experiences; use customer data and predictive models to inform decisions; develop incentive strategies; evaluate performance; and run a structured test-and-learn roadmap. You will collaborate with CRM Operations, Marketing Technology, Product, Loyalty, Creative, Data Science, and Analytics stakeholders to deliver scalable campaigns.
Responsibilities
- Lead lifecycle marketing strategy across core CRM programs.
- Own and optimize always-on lifecycle automations.
- Develop customer incentive and promotional strategies.
- Increase participation in lifecycle programs.
- Partner with Data Science to apply predictive models and customer insights.
- Shape the roadmap for advanced targeting and decisioning capabilities.
- Forecast, plan, and evaluate lifecycle performance.
- Translate data insights into messaging, offer, and customer-experience strategies.
- Collaborate with CRM Operations, Marketing Technology, Product, Loyalty, and Creative teams to deliver scalable campaigns.
- Integrate lifecycle strategies with rewards programs and customer value initiatives.
- Lead and contribute to a test-and-learn roadmap.
Requirements
- 8+ years of experience, including 3+ years as a people manager, in Customer Marketing, CRM, Lifecycle Marketing, or related fields.
- Experience owning performance-driven programs.
- Experience using data to drive decisions and optimize performance.
- Ability to translate customer data and insights into targeting, offer, and messaging strategies.
- Experience applying segmentation, testing, or predictive models in marketing programs with Data Science or Analytics teams.
- Experience managing and optimizing marketing investment for efficiency and measurable business outcomes.
- Experience partnering cross-functionally with Product, Marketing Technology, Analytics, and Operations teams.
- Familiarity with CRM and marketing technology platforms, personalization, and automation.
- Communication and stakeholder management skills.
- Bachelor’s degree.
- Interest in sports and sports betting or willingness to learn.
Benefits
- Health plans
- Fertility and family-planning programs
- Mental health support
- Fitness benefits
- Paid time off
- Sick leave
- Annual bonus opportunities
- Long-term incentive opportunities
- 401(k) matching up to 5%
- Commuter benefits
- Pet insurance
- Medical insurance
- Vision insurance
- Dental insurance
- Life insurance
- Disability insurance
- Cash bonuses
- Stock program participation
- 14 paid company holidays