Senior Manager - Customer & Marketing Analytics

Only Female candidates / Diversity role:

Looking for an analytics leader who can translate customer and marketing data into actionable insights, optimise marketing investments, and drive business decisions.

Key Responsibilities:

- Drive customer segmentation, cohort analysis, retention and purchase behaviour analytics.

- Lead campaign effectiveness, attribution modelling and Marketing Mix Modelling (MMM).

- Optimise marketing spend, channel performance and customer acquisition/retention.

- Partner with CRM, Marketing, App and Loyalty teams to drive customer engagement.

- Build Power BI dashboards and translate insights into strategic business recommendations.

Must-Have Skills:

- 10 - 14 years of experience, with 5+ years in Customer / CRM / Marketing Analytics.

- Strong SQL expertise and working knowledge of AI/ML and predictive analytics.

- Hands-on experience in MMM, attribution modelling and campaign ROI measurement.

- Strong understanding of customer lifecycle, cohort behaviour, retention and transaction-level analytics.

- Commercial understanding of business metrics such as customer acquisition cost (CAC), lifetime value (LTV), conversion, repeat purchase and average order value (AOV).

- Experience in E-commerce, Online Aggregators, Consumer Internet, Food-Tech or Digital Platforms preferred.