Senior Manager - Data Analyst
Summary
Senior Manager - Data Analyst driving data-led decision-making for TheTeacherApp, Bharti Airtel Foundation's education platform. The role builds dashboards, MIS reports and KPIs, analyses teacher behaviour and CRM data, and designs onboarding/retention strategies using tools like Excel, Tableau, Google/Firebase Analytics and MoEngage.
- Data Analytics MIS: Develop dashboards, MIS reports, and KPIs to track registrations, active users, engagement, retention, course completion, and content utilisation. Identify trends, data gaps, and performance variations to support management decisions.
- User Behaviour Insights: Analyse user journeys, feature adoption, content preferences, and engagement patterns. Identify onboarding drop-offs, inactive users, and adoption barriers; recommend targeted interventions.
- Customer Success Digital Engagement: Design and monitor strategies for onboarding, activation, repeat usage, re-engagement, and retention. Evaluate campaign effectiveness using measurable engagement and conversion indicators.
- Stakeholder Management: Partner with cross-functional teams
- Graduate/postgraduate degree in Data Analytics, Business Analytics, or a related discipline.
- Minimum 8+ years of relevant experience in data analytics in ed-tech space
- Experience in dashboard development, user behaviour analysis, CRM reporting, and data-driven intervention planning.
- Experience with digital platforms like Mo-engage, Google Analytics, Meta
- Advanced MS Excel, including data cleaning, Pivot Tables, and analytical reporting.
- Working knowledge of Tableau, or equivalent visualisation tools.
- Understanding of CRM tools
- Experience with CRM systems, campaign analytics, user segmentation, and lifecycle tracking.
- Familiarity with Firebase Analytics, Google Analytics, or equivalent product analytics tools; understanding of funnels, cohorts, retention, and user journeys.
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