Senior Manager, Demand Generation Strategy - SZ
About Walmart Connect
At Walmart Connect, we facilitate the connection between supplier brands and retail shoppers on an unprecedented scale. As the primary stewards of our brand promise, "Save Money. Live Better," we collaborate with some of the world's most talented individuals to engage with over 150 million households who shop with us. This presents a unique opportunity to join a small, high-visibility team within the world's largest company. We believe that all digital advertising can be targeted and accountable, and our access to Walmart's sales data proves it.
We believe all digital advertising can be targeted and accountable and Walmart's first-party sales data is how we prove it. Joining our team means working alongside talented people on high-visibility, high-impact work at the world's largest company.
Position Overview
The Demand Generation team is seeking a data-driven and strategically minded leader to serve as the Demand Generation Strategy Senior Manager for our CN seller business.
In this role, you will be the point of contact responsible for designing and executing the activation and retention engine for CN based sellers. You will develop and operationalize a weekly detection mechanism to identify at-risk and high-potential seller accounts, translate those signals into targeted outreach interventions, and build the measurement frameworks that connect campaign actions to business outcomes. This role demands a strong analytical foundation, comfort with ambiguity, and the ability to collaborate effectively across the Demand Generation, Marketing, local Marketplace, and the Sales Strategy and Enablement team.
The ideal candidate is a motivated self-starter who can move seamlessly between building strategic frameworks and executing operational playbooks, and who is energized by the opportunity to build a system largely from scratch. Bilingual fluency in Mandarin and English is required for effective collaboration across CN and global stakeholders.
What You'll Do
Strategy & Planning
• Partner with the Head of Demand Generation and Marketing team to develop weekly CN performance reports focused on activation, reactivation, and retention outcomes.
• Define clear metrics across the full funnel, from input metrics (outreach volume, engagement rate, marketing touches) to output metrics (activation rate, reactivation rate, churn reduction, ad spend recovery).
• Build early-warning frameworks to identify at-risk or high-potential seller cohorts based on leading signals like declining spend, engagement drop-offs, or GMV trajectory shifts — acting before churn occurs.
• Collaborate with the Marketplace team to design targeted outreach programs for high-potential sellers, with clear OKRs tracked from input to output.
• Translate quarterly strategic priorities into operational playbooks that Marketing and DG teams can execute consistently across the CN sellers.
Operations & Execution
• Lead a weekly business rhythm to review key metrics, diagnose performance gaps, and define corrective actions in a structured, repeatable way.
• Conduct deep-dive analyses on churned or at-risk sellers, segmenting by type, churn reason, spend history, and reactivation potential to prioritize the highest-impact interventions.
• Partner with Marketing to design and execute lifecycle campaigns — email, webinar, and direct outreach, targeting inactive or churned sellers with personalized, timely content.
• Track campaign effectiveness end-to-end, assess ROI, and recommend adjustments to improve conversion efficiency and marketing spend allocation.
• Scale detection mechanisms through dashboards and automated alerts, enabling earlier engagement with at-risk sellers and improving reactivation likelihood at scale.
Measurement, Reporting & Insights
• Build and maintain dashboards and weekly scorecards that give leadership clear visibility into the health of activation and retention funnels.
• Identify high-performing outreach tactics and seller cohorts, surfacing scalable best practices for the broader CN DG organization.
• Partner with Analytics to build a closed-loop measurement system connecting campaign actions outreach, engagement, lifecycle touches to business outcomes including ad spend, GMV recovery, and activation rates.
• Present findings to senior leadership with clear, actionable recommendations and continuously refine reporting frameworks to support timely decision-making.
What We're Looking For
We welcome candidates from diverse backgrounds who bring analytical rigor, collaborative energy, and a builder's mindset. Here's what success looks like in this role:
Core Qualifications
• 5+ years of experience in a role requiring strong analytical skills, business strategy, growth analytics, marketing operations, demand generation, or a related field, ideally in e-commerce, digital advertising, or a marketplace environment.
• Proficiency in independent data extraction, manipulation, and analysis; experience with AI, BI and visualization tools such as Tableau, Looker, or equivalent.
• Demonstrated experience building and owning operational reporting systems dashboards, scorecards, or weekly business reviews that directly inform decisions.
• Ability to conduct account-level deep dives, cohort analyses, and root-cause diagnostics to identify performance drivers and recommend corrective actions.
• Strong cross-functional collaboration skills with experience working across Sales, Marketing, Analytics, and senior leadership.
• Excellent communication skills written and verbal with the ability to distill complex analysis into clear, actionable narratives for executive audiences.
• Bilingual fluency in Mandarin and English (written and verbal) for effective collaboration across CN and global teams.
• Comfort with ambiguity and the ability to independently manage multiple priorities in a fast-paced, entrepreneurial environment.
Bonus If You Have
• Experience in seller or advertiser lifecycle management, churn analysis, or CRM-driven campaigns (e.g., Salesforce, HubSpot, or similar platforms).
• Experience designing and interpreting A/B tests or structured measurement experiments for marketing campaigns.
• Exposure to working with data engineering or analytics teams to build automated detection pipelines or tooling.
• Master's degree in Business, Data Science, Statistics, Economics, Computer Science, or a related quantitative field.
Why Join Us
This role offers a compelling combination of strategic scope, analytical depth, and operational ownership. You'll have the autonomy to build systems and strategies that directly drive business growth, with real visibility into senior leadership and impact on Walmart Connect.
We're committed to building an inclusive team where different perspectives and experiences are valued. If you don't meet every qualification listed but are energized by this work and believe you'd bring something meaningful, we encourage you to apply.
Come help us shape the future of seller advertising in China.
Walmart doesn’t charge any recruitment or similar fee in the recruitment process including but not limited to interview, offering and onboarding.