Senior Manager, Digital Development & Data Engineering – Asia Pacific excluding Greater China & Mongolia (APACx)

Hilton Technology is a global platform-led organisation driving the company’s digital transformation across web, mobile, regional customer engagement channels, data, and emerging AI-enabled experiences. In Asia Pacific excluding Greater China & Mongolia (APACx), we focus on localisation, experimentation, customer data, partnerships, and AI-first ways of working to accelerate growth and meet the distinct needs of our markets.

HOW YOU WILL MAKE AN IMPACT

You will shape, coordinate, and scale APACx’s connected digital ecosystem across web, mobile, WhatsApp, LINE, future AI channels, MarTech, customer data, loyalty, and regional partnerships. This is a multidisciplinary regional leadership role spanning digital product, engineering, data, customer engagement technology, and AI-enabled transformation, rather than a narrowly defined software-development position. Serving as a key bridge between APACx and global teams, you will combine product judgement, technical leadership, data fluency, and commercial awareness to improve customer engagement, direct-channel adoption, conversion, revenue, and operating effectiveness.

What your day-to-day will be like:

Shape the APACx digital ecosystem and growth agenda

• Drive digital growth initiatives across web, mobile, regional engagement channels, and partnerships, with a focus on customer acquisition, direct-channel adoption, conversion, revenue, and customer satisfaction
• Connect customer-facing channels, customer data, loyalty, AI capabilities, partnerships, and operating processes into a scalable APACx digital ecosystem
• Translate regional business priorities and market insights into clear product, data, technology, and delivery roadmaps aligned with enterprise capabilities
• Own the integrated technology and capability roadmap for the assigned APACx portfolio, including technical prioritisation, architecture recommendations, dependency management, and readiness decisions, while partnering with business and product owners on commercial priorities and customer outcomes

Evolve customer engagement, MarTech, and data capabilities

• Evolve regional engagement channels, including WhatsApp, LINE, and emerging AI-enabled platforms, with integration into Hilton digital journeys, customer data, consent, and personalisation capabilities
• Shape and drive the technology components of APACx MarTech and customer data strategy, in partnership with Commercial, Marketing, Loyalty, Analytics, and global platform owners, including customer data platforms, audience segmentation, personalisation, marketing technology integrations, and measurement
• Define and improve regional data-integration patterns, instrumentation, pipelines, data models, quality controls, lineage, and activation capabilities that make customer and journey data trusted, measurable, and usable across analytics, personalisation, and AI use cases
• Use data, analytics, and experimentation to identify customer friction, validate opportunities, evaluate outcomes, and guide investment decisions

Lead localisation, experimentation, and regional innovation

• Champion localisation and customisation across digital products and customer journeys to meet the expectations of diverse APACx markets
• Establish repeatable experimentation and optimisation practices that turn regional insights into measurable customer and commercial outcomes
• Partner with Commercial, Loyalty, Product, Marketing, Analytics, and external partners to develop technology-enabled growth initiatives and regional ecosystem integrations
• Develop build, buy, or partner recommendations, considering delivery risk, total cost of ownership, scalability, and long-term supportability

Advance AI adoption and technology leadership

• Lead AI-driven transformation across product, engineering, analytics, and business functions through reusable capabilities, practical operating models, governance, and adoption practices
• Apply generative and agentic AI across discovery, planning, development, testing, analytics, documentation, and multi-step delivery workflows, with appropriate human judgement and enterprise guardrails
• Provide hands-on technical and architectural leadership for strategic initiatives, ensuring solutions are scalable, secure, maintainable, observable, and aligned with enterprise platforms and standards
• Embed privacy-by-design, responsible AI, consent and preference management, data residency, security review, and third-party risk considerations into customer data, messaging, personalisation, and AI initiatives
• Build and develop engineering-focused capabilities, supported by analytics expertise, to increase APACx autonomy, delivery effectiveness, and long-term organisational capacity

Operate reliable and sustainable digital capabilities

• Establish production-readiness, observability, release, incident-management, problem-management, and support practices for APACx digital capabilities, working with global platform, Security, Infrastructure, and Engineering teams to ensure reliable regional operations
• Manage technical debt, service health, operational handover, and continuous-improvement priorities across the assigned portfolio
• Guide vendor and partner technical delivery, integration quality, security, supportability, and adherence to Hilton standards

How you will collaborate with others:

• Act as a primary bridge between APACx and Global Product, Engineering, Architecture, Platform, Data, MarTech, AI, and Security teams, aligning regional priorities, work agreements, roadmaps, decision rights, and delivery models
• Represent APACx customer and business needs in enterprise planning, platform evolution, prioritisation, and investment discussions
• Work across cultures, functions, and time zones to create shared accountability, remove delivery barriers, and accelerate outcomes across APACx markets
• Engage regional leadership and external partners to connect technology decisions with customer, commercial, loyalty, and operational objectives
• Build regional capability through coaching, technical communities, workforce planning, partner and vendor leadership, and the development of repeatable engineering, data, and AI practices

What deliverables you will take ownership of:

• APACx digital ecosystem and channel roadmaps that connect customer experience, data, MarTech, AI, loyalty, partnerships, and platform capabilities
• Business cases, prioritisation recommendations, and measurable growth initiatives tied to conversion, revenue, direct-channel adoption, customer acquisition, and satisfaction
• Experimentation plans, localisation strategies, performance insights, and executive-ready recommendations supported by reliable data and analysis
• Reusable AI-enabled workflows, technical patterns, governance practices, and adoption playbooks that improve delivery speed and operating effectiveness
• Architecture decisions, production-readiness criteria, delivery artefacts, and operating agreements that strengthen APACx autonomy while maintaining alignment with enterprise standards
• Data integration, instrumentation, quality, lineage, and activation patterns that support analytics, personalisation, and AI use cases
• Capability and workforce recommendations that support the growth of APACx engineering and analytics functions
• Portfolio value-realisation reporting across customer, commercial, adoption, experimentation, delivery, reliability, and capability-development outcomes, with baselines and targets agreed for each initiative

WHY YOU’LL BE A GREAT FIT

You have these minimum qualifications:

• Bachelor’s degree in Computer Science, Engineering, Information Systems, Data, Product, Business, or a related field; an advanced business or technical degree is a plus.
• 7+ years of progressive experience across digital products, technology, engineering, data, MarTech, customer engagement, or related roles, including leadership of complex cross-functional initiatives
• Experience guiding technical teams, vendors, or cross-functional delivery groups through architecture, delivery, production readiness, and continuous improvement, combining strategic oversight with direct involvement in technical design, architecture reviews, complex problem-solving, and delivery decisions
• Strong understanding of mobile and digital architecture, APIs and integrations, event-driven patterns, data engineering and analytics, experimentation, and modern software delivery practices
• Experience shaping or delivering multi-channel customer experiences across web, mobile, messaging, personalisation, loyalty, or digital partnerships
• Knowledge of customer data platforms, audience segmentation, personalisation, MarTech integrations, journey analytics, instrumentation, data quality, and data governance concepts
• Demonstrated ability to connect technology strategy and execution with customer outcomes, commercial growth, and operational priorities, supported by strong business acumen and analytical judgement
• Experience leading through influence across regional and global teams, aligning technical, product, analytics, marketing, and business stakeholders across cultures and time zones, with strong executive communication skills
• Practical experience applying generative or agentic AI to customer experiences, engineering productivity, analytics, automation, or operating-model transformation
• Working knowledge of production operations, observability, security and privacy-by-design, incident management, technical debt, and service reliability

It would be useful if you have:

• Experience building engineering or analytics capabilities and supporting workforce, portfolio, vendor, or investment planning
• Experience with customer data platforms, MarTech ecosystems, technology-enabled partnerships, or enterprise AI operating models
• Experience in hospitality, travel, loyalty, e-commerce, or another customer-centric digital business
• Proficiency in a language relevant to APACx markets or meaningful market experience within the region