Senior Manager, Digital & Social Media

Through our dedicated associates, Conduent delivers mission-critical services and solutions on behalf of Fortune 100 companies and over 500 governments – creating exceptional outcomes for our clients and the millions of people who count on them.

You have an opportunity to personally thrive, make a difference and be part of a culture where individuality is noticed and valued every day.

The Senior Manager of Global Digital Marketing will report to the VP of Integrated Marketing and be responsible for overseeing digital marketing, web strategy and development operations, SEO/SEM and web experience orchestration with other site traffic driving channels. This leader will develop highly engaging digital experiences and demand generation programs that advance the Conduent brand through the Conduent.com website, SEO/SEM best practices and campaigns, and strategic and integrated campaign channels. Collaborating with internal and external partners, this role will develop compelling programs that deliver against business objectives, financial targets, and ROI.

Key Responsibilities:

Manage overall digital experience including website, SEO/SEM, and connection / integration to other channels driving traffic to the site.

• Position Conduent as a technology-driven business process services company that is perceived as an innovative thought leader.
• Manage Conduent.com site with a small, effective team that creates a “sticky”, user friendly experience for visitors and compels them to engage with key content and complete form fills/drive leads.
• Ensure website performs at highest possible level (both technical and content) and work with marketing peers to ensure it remains up to date with most compelling content.
• Monitor & ensure consistent Conduent.com site health, uptime, quality performance and core web vitals.

• Act as liaison with agency to troubleshoot and fix bugs and pursue improvements in site design and layout.
• Explore strategic modification of UI/UX on website to improve content presentation, layout, and CRO.

• Work with agency partner and marketing peers to continually refine SEO/SEM to drive the most high-quality site traffic and lead conversion.

• Consult with LOB marketing managers for organic SEO opportunities routinely and for new pages.
• Pursue strategic opportunities within an ever-evolving SEO landscape (E.g., schema markup, events tagging, transition to GA4)
• Establish collaborative processes and reporting mechanisms between SEO, PPC, Email, Social and ABM to effectively benchmark and measure holistic site performances.
• Drive PPC campaign performance and creation to supplement targeted high-intent traffic to Conduent.com.

• Measure and report performance of campaigns and customer touch points and assess success against established metrics and goals.

Qualifications:

• A Bachelor’s degree is required; Business or Marketing degree is preferred.
• Minimum of 5 years’ experience in Digital Marketing. Experience leading digital programs in the B2B space.
• Experience managing web presence / websites, including SEO practices.
• Must be forward-looking, detail-oriented, and proactive with proven project management skills.
• Ability to think strategically, analytically, and creatively to identify target audiences and devise communications that engage, inform and motivate buyers.
• Proficiency in budget management.
• Proven verbal and written communication skills.
• Exhibits versatility as a leader scaling from strategic thinker to a hands-on manager.
• Must be a team player, adaptable to fast-paced, changing environment; with ability to work closely with multiple departments.

Conduent is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, creed, religion, ancestry, national origin, age, gender identity, gender expression, sex/gender, marital status, sexual orientation, physical or mental disability, medical condition, use of a guide dog or service animal, military/veteran status, citizenship status, basis of genetic information, or any other group protected by law.

People with disabilities who need a reasonable accommodation to apply for or compete for employment with Conduent may request such accommodation(s) by clicking on the following link, completing the accommodation request form, and submitting the request by using the "Submit" button at the bottom of the form. For those using Google Chrome or Mozilla Firefox please download the form first: click here to access or download the form. You may also click here to access Conduent’s ADAAA Accommodation Policy.

At Conduent, we value the health and safety of our associates, their families and our community. Under our current protocols, we do not require vaccination against COVID for most of our US jobs, but may require you to provide your COVID vaccination status, where legally permissible.