Senior Manager, Enterprise Insights

At Bath & Body Works, we believe everybody deserves to feel good. When you join us, you're part of more than an iconic fragrance and personal care brand — you become part of Gingham Nation, where people are at the center of everything we do.

We believe great associate experiences create great consumer experiences. When our associates feel supported, inspired and empowered, consumers feel it. Whether you're starting your career or building your next chapter, we invest in your growth so you can learn, lead and help create feel good moments every day.

The Enterprise Insights department is responsible for delivering customer led actionable insights that shape the general understanding of Consumers, Customers and Competitive intelligence throughout the organization, influencing tactical business activities, as well as strategic and forward-thinking brand initiatives. This includes understanding the voice of the consumer through qualitative and quantitative research, evaluating BBW performance relative to the competition, market sizing of new and existing categories, assessing macro trends and tracking of the brand’s equity and perceptions.

The Senior Manager, Enterprise Insights, leads market research and competitive intelligence initiatives that deliver actionable consumer, brand, and market insights across the organization. This hands-on leadership role partners with cross-functional teams to identify growth opportunities, inform strategic decision-making, and strengthen the Bath & Body Works brand. The position requires deep expertise in market research methodologies, including brand tracking, concept testing, and advertising effectiveness, as well as the ability to integrate data from multiple internal and external sources into clear, actionable recommendations. Success in this role requires a strong understanding of the competitive landscape, customer perceptions, and purchasing behaviors, coupled with exceptional analytical, storytelling, and communication skills to influence stakeholders at all levels and drive forward-looking business strategies.

Responsibilities

• Lead research and analytics projects from beginning to end, from gathering objectives, proposing the right methodology, overseeing fielding and analysis, and creating actionable reports and implications.
• Collaborate closely with cross-functional partners, particularly in Marketing and Merchandising to support business goals with relevant insights.
• Manage external partners and vendors to ensure timely and quality execution of projects.
• Develop and present data-driven reports tailored to various audiences, combining primary and secondary research.
• Synthesize primary and secondary research into compelling, data-driven stories tailored for diverse audiences.