Senior Manager - Financial Planning & Financial Analysis - eCommerce/D2C

Role Summary:

The FP&A Lead will own financial planning, MIS, budgeting, forecasting, and channel/SKU profitability analytics for The Company, working as the CFO's closest analytical partner. This is a hands-on, high-visibility role responsible for translating business performance into decision-ready insight for the CEO, CFO, and Group stakeholders, while driving cost discipline and automation across finance reporting.

Key Responsibilities:

1. MIS, Reporting & Business Partnering:

- Own monthly MIS: sales, contribution margin, EBITDA and variance analysis, delivered within T+5 days of month-end.

- Prepare board-ready decks for AOP presentations, quarterly reviews, and analyst/investor queries.

- Partner with category, D2C, and marketplace teams to surface at least 3 actionable insights per month for management.

2. Budgeting, Forecasting & Variance Management:

- Lead the annual operating plan (AOP) process end-to-end, in alignment with CEO/CFO priorities and Group timelines.

- Build and maintain a 12-month rolling forecast covering revenue, EBITDA, and working capital, updated monthly for competitive shifts.

- Drive monthly variance analysis vs. budget/forecast with clear root-cause explanations and corrective-action tracking to closure.

3. Channel & SKU Profitability:

- Track and analyse profitability across D2C, Amazon, Flipkart, Myntra, Meesho, quick commerce, and offline channels.

- Monitor commission structures, logistics costs, discounting, and RTO/return costs by channel.

- Maintain SKU-level and channel-level contribution margin visibility; flag margin leakage and pricing risks proactively.

4. Cost Optimization & Profitability Improvement:

- Identify cost leakages across logistics, marketplace commissions, marketing spend, and procurement.

- Drive cross-functional cost optimization initiatives with a target of 1 - 2% annual contribution margin improvement.

- Support pricing, vendor, and commercial decisions with structured financial analysis.

5. Finance Automation & Special Projects:

- Build and maintain automated dashboards for MIS, channel profitability, and management reporting (Excel/Power BI-based).

- Drive at least 3 - 4 automation initiatives annually that reduce manual reporting effort and improve turnaround.

- Lead ad-hoc finance-led special projects, including new-channel evaluation, competitive benchmarking, and business case development.

6. Team & Stakeholder Management:

- Manage and mentor a small FP&A/MIS team, ensuring accuracy and timeliness of all deliverables.

- Act as the primary FP&A interface with Emami Group finance stakeholders on reporting and planning matters.

Qualifications & Eligibility:

- CA / MBA (Finance) / CMA from a reputed institute. CA preferred given the reporting rigour and audit-adjacent nature of the role.

- 5 - 8 years of progressive experience in FP&A, business finance, or financial planning roles.

- Prior experience in a D2C, e-commerce, FMCG, or consumer retail business is strongly preferred - channel and marketplace P&L exposure is not optional for this role.

- Demonstrated ownership of budgeting/forecasting cycles and board-level MIS/reporting, not just execution support.

- Experience working with SAP or equivalent ERP; exposure to POS, Unicommerce (WMS), or similar D2C/marketplace reconciliation tools is a strong plus.

Skills & Competencies:

- Advanced Excel (financial modelling, pivot-based analytics) - non-negotiable given the reporting cadence.

- Strong analytical and structuring ability - comfortable converting messy multi-channel data into a clean, decision-ready narrative.

- Working knowledge of Power BI or equivalent BI/visualization tools preferred.

- Sharp commercial acumen - able to read a P&L and identify margin risk, not just report it.

- Strong written and verbal communication; able to present directly to CEO/CFO and Group stakeholders without heavy hand-holding.

- High ownership and bias for structured, board-ready output over ad-hoc analysis.