Senior Manager

Primary Responsibilities (Including but not limited to):

SEO & Organic Growth

Own and evolve the organic growth strategy, prioritizing initiatives based on

opportunity, business impact and scalability.

Drive growth across organic traffic, rankings, qualified leads, conversion and

revenue.

Identify opportunities using search demand, SERP analysis, user intent, competitor

insights and customer search behavior.

Lead technical SEO initiatives across crawling, indexing, site architecture, internal

linking, rendering, structured data and mobile-first SEO.

Develop content and authority strategies with Content, PR and Brand to improve

visibility, links, rankings and domain authority.

Measure the impact of SEO initiatives and continuously refine priorities based on

results.

Product-Led Organic Growth

Identify opportunities where product experiences can become scalable organic

acquisition channels.

Use search and customer-demand data to uncover new product and growth

opportunities.

Develop initiatives around tools, templates, landing-page experiences,

programmatic pages, proprietary data, UGC and other scalable experiences.

Build business cases using demand, competitive opportunity, expected impact and

implementation effort.

Work with Product and Engineering to take opportunities from idea to launch,

measurement and scale.

Look beyond content creation and continuously explore what we can build to solve

what users are searching for.

AI / LLM Search

Own and develop our approach to visibility across ChatGPT and other major

AI/LLM search and answer platforms.

Build relevant prompt and topic datasets based on customer demand and business

priorities.

Measure brand mentions, citations, competitive share of voice and visibility across

AI-generated answers.

Analyze the sources, publishers, communities and content influencing AI answers.

Understand why competitors are being mentioned or cited where our brand is not.

Design and run experiments to improve brand visibility, citations and representation

across AI platforms.

Connect AI-search learnings with SEO, content, digital PR, brand and product

initiatives.

Continuously test new approaches as AI discovery evolves rather than relying on a

fixed GEO/AEO playbook.

Data, AI & Automation

Build and analyze our own datasets rather than relying solely on third-party SEO

tools and industry benchmarks.

Turn large and messy datasets into actionable insights, opportunities and business

cases.

Use AI to improve research, SERP and intent analysis, classification, competitive

intelligence and experimentation.

Use AI as a working tool, not just for content generation, to improve the quality,

speed and scale of decision-making and execution.

Build or automate repetitive analysis and workflows where it can create meaningful

efficiency or uncover opportunities that would otherwise be difficult to identify.

Develop reliable reporting and measurement frameworks across search, product-led

growth and AI-search initiatives.

Experience with GSC, GA, Semrush, Ahrefs, Screaming Frog, Bing Webmaster

Tools, SEO testing platforms, APIs, SQL, BigQuery, Python or similar technologies is

valuable.

Leadership & Cross-Functional Collaboration

Operate as a senior individual contributor while providing direction and mentorship

to SEO team members where needed.

Own multiple initiatives independently from opportunity hypothesis

execution measurement scale.

Work closely with Product, Engineering, Analytics, Content, PR, Brand and

Marketing teams.

Translate search and customer insights into clear business cases and product

requirements.

Use data and evidence to influence stakeholders and drive prioritization and

decision-making.

Communicate complex SEO, AI-search and data insights clearly to both technical

and business stakeholders.

Bring curiosity and creativity to the role, continuously challenging assumptions and

identifying new opportunities.