Senior Manager - Insurance, Acquisition & Partnerships Growth - Up to S$8.5k

Job Description:

Lead Generations:
- Develop lead generation and conversion initiatives across touchpoints and through leveraging digital marketing and technology to scale quality lead volume.
- Support development of strategic plans to drive business growth of including but not limited to new customer acquisition, existing customer engagement programs.
- Design & implement communication plans and collaterals to activate One Agency’s understanding and participation in Business Generation activities.
- Collaborate closely with cross-functional teams, including but not limited to Marketing, Distribution, Tech on initiatives planning & execution process, manage project delivery within schedule and scope.

Budget Management:
- Manage the quarterly and annual NBP budget for lead management schemes, to ensure effective allocation of resources to maximise ROI across online and offline channels.
- Regularly review and adjust budget allocations based on performance metrics and lead quality, optimizing expenditures to ensure the highest conversion rates.

Data-Driven Insights Function
- Monitor and analyse initiatives key performance metrics to track the effectiveness of lead generation activities and optimize strategies for continuous improvement.
- Leverage on data analytics capabilities with Customer Division or Tech & Data Division to uncover and establish a data insights function within the team to develop advanced analytics capabilities for uncovering deeper insights into lead behavior and performance.
- Implement training programs and share best practices with OneAgency to maximize the impact of generated leads on sales performance

Lead Compliance and Risk Oversight
- Work with Distribution Risk, Legal and Compliance to implement controls and measures to compel compliant behaviours during prospecting activities.
- Oversee compliance measures across lead generation activities, ensuring alignment with regulatory standards and mitigating risk through proactive strategies.
- Formulate and enforce policies to ensure compliance across all lead activation programs, collaborating with legal and risk management teams.

Requirements:

• Minimum 5 years of insurance experience in Sales & Distribution / BDM / Marketing
• Experience in digital and/or project management, navigating large and complex organisations, including gaining access to key executives and stakeholders and successfully managing relationship building dynamics and processes
• Creative thinking and problem solver
• Strong logical reasoning, analytical skills, able to identify insights and opportunities to drive business growth.
  

Kindly apply online or send your application to andylee@talentedge.com.sg

EA: 15C7572

ID: R1547641