Senior Manager, Integrated Marketing
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Description
The Senior Manager, Integrated Marketing will work independently to produce and execute integrated marketing programs on behalf of HCM clients. This role will align with at least three (3) industry categories and/or key clients. This role may be consulted to help shape program ideas and feasibility in the pre-sale phase and, in the post-sale phase, serves as the client-facing lead to produce the sold campaign.
The Senior Manager, Integrated Marketing will interface with internal teams, including (but not limited to) Sr. Leadership, Business Development/Sales Directors, Planning, Pre-Sale Marketing, Branded Editorial, Design, Campus & Influencer, Community, Social, Editorial, Legal, as well as external vendors, client agencies, advertisers, and media partners to ensure program elements are executed per requirements, scope of project, timelines, and budget.
The Senior Manager, Integrated Marketing will interface with internal teams, including (but not limited to) Sr. Leadership, Business Development/Sales Directors, Planning, Pre-Sale Marketing, Branded Editorial, Design, Campus & Influencer, Community, Social, Editorial, Legal, as well as external vendors, client agencies, advertisers, and media partners to ensure program elements are executed per requirements, scope of project, timelines, and budget.
- Foster, educate, and promote best-in-class service expertise for HCM clients post-sale
- Manage key programs end-to-end, from campaign brief development through execution and reporting, ensuring they meet brand objectives and deliver best-in-class client service.
- Responsible for creating and maintaining all program documentation during post-sale (including client status agendas, sold scope-of-work, and additional campaign trackers)
- Coordinate with third party vendors to source & design branded merchandise for experiential and influencer gifting opportunities
- Collaborate with Digital teams to monitor creative implementation, tag delivery, QA-ing of media, execution and delivery, and ensuring KPIs are achieved and optimized for media & social distribution
- Work closely with internal creative teams to execute custom deliverables including articles, social media posts, influencer content creation, and sampling opportunities.
- Use project management software (Asana) to manage sold campaigns & deliverables - ensuring all assets stay on schedule
- Demonstrate resourcefulness in problem solving. Leverage existing relationships, build new ones quickly, and find creative solutions to deliver results, within tight timelines or budget constraints.
- Lead and moderate end of campaign debrief process, driving discussion, sharing learnings and best practices across internal teams
- Responsible for the management of the entire post-sale production budgets and ensuring all program expenses are tracked and fit within program margin.
- BA or equivalent
- 5-7 years Advertising or Publisher company experience required
- Strong track record in client service and event production
- Experience within various marketing verticals such as experiential, branded content (video, articles, social, influencer) and digital media execution experience essential
- Strong attention to detail
- Ability to lead junior team members (either directly or indirectly)
- Highly organized and the ability to multitask
- Proficiency in Asana (or similar project management platforms) for workflow management, timeline tracking, and cross functional collaboration
- Eligibility for performance bonuses
- Choice among six health insurance plans
- Dental and vision insurance
- 401 (k) retirement savings plan with company matching
- Flexible PTO and remote work
- Extremely generous company holiday policy, with 25 + paid holidays, including 2 floating holidays for 2026
- Parent-friendly culture, including 15 full weeks of parental leave plus flexible return-to-work
- Summer Fridays
- FSA and HSA offered
- Life insurance
- Optional short-term and long-term disability insurance
- Free One Medical membership offering same-day primary care over video or in person
- Free Health Advocate services to help navigate the healthcare system
- TalkSpace and ClassPass Benefits