Senior Manager, Luxury Brand Management, APEC (Fixed-Term Contract – Maternity Leave Cover)

JOB SUMMARY

• Provides day-to-day execution and coordination support for Luxury Brand initiatives and programs across APEC, maintaining continuity of brand operations during the incumbent's maternity leave.
• Supports the Senior Director and global Brand teams in the pull-through and localization of established brand programs, assets, toolkits and communications across APEC properties.
• Coordinates with cross-functional partners – including Marketing, Loyalty, F&B, GDAP, Feasibility and Development – to action brand requests and keep day-to-day brand activities on track.
• Supports execution of the brand plan for HALO openings and conversion hotels, working within direction set by the Senior Director.
• Helps ensure Brand activities reflect the Luxury affiliation of Marriott Bonvoy across all touchpoints.
• Maintains and administers the Brand photography, content and asset library for the continent, ensuring materials are accurate, current and accessible.
• Coordinates on-brand solutions with key stakeholders on behalf of the Brand team, escalating strategic, budgetary or people-related matters to the Senior Director.

CANDIDATE PROFILE

Education and Experience

• Hotel operations, brand management or strong project management experience preferred.
• 2–4 years of relevant experience in brand management, marketing, or hotel operations/brand support; prior exposure to lifestyle or luxury brands is an advantage.
• Languages: Proficiency in English required
• Familiarity with global brand management processes and ways of working is preferred.
• Experience supporting or tracking budgets (e.g. PO tracking, invoice coordination, expense monitoring).
• Experience coordinating with agencies, vendors or suppliers on brand-related deliverables.
• Strong presentation and communication skills.
• Proven ability to work effectively within cross-functional teams and follow through on assigned priorities.
• Strong organizational & project management skills with the ability to manage multiple deliverables and meet deadlines in a fast-paced environment.
• A proactive, hands-on doer rather than a strategy-setter.
• Experience working with colleagues, vendors and customers across remote/international markets and time zones.
• Strong team player with the ability to build relationships and collaborate across disciplines.
• Immediate to short-notice availability preferred, given the contract start and nature of the cover.

CORE WORK ACTIVITIES

Managing Projects and Priorities

• Supports the Luxury Brand team in executing the marketing plan, tracking deliverables and ensuring brand guidelines are maintained.
• Coordinates with other team members on Luxury Brand projects to ensure timely completion of assignments.
• Assists in the coordination and rollout of established Brand programming or initiatives.
• Prepares reports, trackers and presentation materials as requested.
• Responds to and actions stakeholder requests and queries in a timely manner.
• Supports tracking of performance goals, budget goals and team goals.

Brand Support & Coordination

• Coordinates with stakeholders on key openings and focus hotels within the Luxury brand portfolio, under direction from the Senior Director and Luxury Opening leaders.
• Communicates established brand strategy, positioning, voice, strategic pillars and competitive environment to relevant stakeholders.
• Shares consumer insights provided by global and regional brand teams.
• Supports day-to-day representation of Luxury brands in continent, escalating strategic questions to the Senior Director.

Brand Performance & Development

• Supports pull-through of global brand strategies, ensuring on-the-ground alignment to APEC and market-specific execution requirements.
• Assists with the pull-through and localization of new brand initiatives in APEC.
• Coordinates with AVPs and other market resources to distribute regular brand updates.
• Tracks brand performance data and flags issues to the Senior Director and relevant cross-functional teams.

Operations & Culture

• Communicates regular brand updates and brand education materials to the field and hotels.
• Supports properties and regional/area operations with on-brand implementation of brand operating standards, procedures and programs.
• Coordinates onboarding and brand education sessions for General Managers and key stakeholders.
• Provides opening brand support for new hotels, coordinating with Regional/Area Directors of Operations and Marketing to ensure branded elements of openings and countdown activities are executed on brand.
• Maintains and updates branded critical path documents for openings and conversions.
• Supports administration and tracking of off-strategy (focus) hotels as designated by the global and continent Brand team.

Style & Design

• Coordinates with the GDAP lead to track execution of brand strategy in design for new builds, conversions and renovation projects.
• Supports the Brand Activation and Standards, DDO and F&B teams in delivering on-brand Guestroom, F&B, Spa and M+E experiences.
• Assists in coordinating design-related aspects of experience programming (sensory experience elements, look books) with regional operations teams and hotels.

Sales

• Supports the Continent Sales Teams to ensure a coordinated brand and sales approach for all brands.
• Assists B2B teams with coordination of branded consumer events.
• Supports distribution of up-to-date brand information to enable effective sales strategies and customer interaction.

Growth & Development

• Supports the Senior Director and Development team with materials and coordination for prospective new owner brand immersions.
• Assists in producing toolkits and resources, and helps coordinate owner brand immersions and site visits.

MANAGEMENT COMPETENCIES

Execution & Collaboration

• Communication – Conveys information and ideas to others clearly and professionally through a variety of methods.
• Problem Solving and Decision Making – Identifies and understands issues and problems; gathers and compares information from different sources to draw conclusions and resolve day-to-day issues within scope of the role.
• Professional Demeanor – Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.

Managing Execution

• Executing Plans – Ensures accurate and timely execution of established brand plans, programs and processes designed to maximize consistency, guest experience and brand equity.
• Driving for Results – Sets high standards of performance for own work; takes responsibility for assigned objectives; proactively follows through and flags issues before they escalate.

Building Relationships

• Customer Relationships – Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards.
• Global Mindset – Works effectively with colleagues and partners with diverse styles, abilities and cultural perspectives across the continent.
• Stakeholder Collaboration – Builds collaborative working relationships with fellow employees and business partners; supports coordination between locations, disciplines and corporate to ensure information and resources flow smoothly.

Learning and Applying Professional Expertise

• Technical Acumen – Understands and applies brand management skills and knowledge to conduct and support everyday brand operations.
• Brand Management – Understands how to apply marketing and brand guidelines to support brand recognition, consistency and differentiation.
• Creative Expression – Contributes practical ideas and communicates them clearly to support brand initiatives.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.