Senior Manager – Marketing Automation & Digital Demand Generation (f/m/d)

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Strategic Leadership & Platform Ownership

• Define and drive GEA's global Marketing Automation strategy, roadmap and operating model in close partnership with Divisional Marketing and aligned with the Sales Excellence strategy
• Act as the global business owner of GEA's Marketing Automation platform and lead its rollout, adoption and continuous optimization
• Leverage automation, data and AI to enhance customer engagement, demand generation and commercial effectiveness

Governance, Standards & Demand Generation

• Establish global governance, standards and best practices across lead management, segmentation, scoring, nurturing, campaign execution, data quality and reporting
• Ensure seamless integration with CRM and the broader digital ecosystem
• Balance global standards with divisional and market-specific requirements
• Enable scalable customer journeys and strengthen Marketing-to-Sales handover and pipeline generation

Divisional Partnership, Adoption & Performance

• Serve as the strategic partner for Divisional Marketing teams
• Support Divisions in planning, launching and optimizing demand generation campaigns and automated customer journeys
• Provide playbooks, training and consulting to drive adoption and business value
• Foster a global community to share best practices and scale successful use cases across GEA
• Define KPI frameworks, reporting and dashboards to measure adoption, engagement, lead quality and pipeline impact
• Lead stakeholder alignment and change management across Marketing, Sales, IT, Data and Business

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• 7+ years of experience in Marketing Automation, Demand Generation or Digital Marketing
• Proven experience with leading Marketing Automation platforms
• Strong digital marketing background in an international, matrix organization, B2B background is a plus
• Track record in driving governance, process excellence, technology adoption and organizational change
• Strong analytical, stakeholder management and change leadership skills
• Fluent in English; German is a plus

What we offer:

• Work in a supportive, appreciative, and international team
• A modern work environment
• A wide range of personal and professional training and development opportunities to support your career
• Company pension scheme and accident insurance
• 30 vacation days per year plus December 24th & 31st off
• Employee benefits such as discounts on gym memberships, language courses, etc.
• Subsidized job bike scheme
• Good public transport connections with travel allowance
• One additional day off for volunteering
• Global bonus program