Senior Manager - Marketing & Branding - FMCG/Healthcare/Retail

Role Overview:

Lead marketing and branding for a leading company, owning short-term and long-term strategy across ATL, BTL and digital channels.

Key Responsibilities:

- Plan, implement and control marketing strategies, both short-term and long-term, with a focus on branding and promotion.

- Drive ATL, BTL and digital marketing activities end to end.

- Work closely with the media agency to build communication strategies for new and existing products.

- Oversee production and rollout of TVC campaigns, print, outdoor, on-ground and digital.

- Plan and execute BTL activities, including on-ground engagement.

Candidate Profile:

- Strong background in strategic marketing, with proven branding and promotion experience.

- Hands-on experience managing media/creative agencies and ATL campaigns.

- Strong planning, execution and leadership skills.

- Experience: 15 - 20 years.

- Qualification: Any Post Graduate.