Senior Manager, Marketing & Partnerships – Africa
Senior Manager, Marketing & Partnerships – Africa
Location: Hybrid Working Model
Reports To: Chief Executive Officer
Department: Marketing & Partnerships
Job
Objective
To drive subscriber revenue and
commercial growth across African markets by managing strategic
telecommunications and distribution partnerships, leading regional marketing
initiatives, and using data-driven content and audience strategies to improve
customer acquisition, conversion, and retention.
Key
Responsibilities
- Manage strategic telecommunications and digital
distribution partnerships, including regular performance reviews,
commercial proposals, contract renewals, and negotiations.
- Set, monitor, and achieve revenue targets across
markets, including subscriber growth, average revenue per customer, and
customer churn.
- Lead and coordinate regional marketing, partnerships,
social media, and community teams, ensuring clear targets and accountability.
- Develop and implement content and distribution
strategies focused on customer acquisition, engagement, conversion, and
retention.
- Identify and develop new strategic partnership
opportunities with telecommunications providers, billing partners, technology
platforms, and other distribution channels.
- Provide audience, market, and creative insights to
support paid customer acquisition campaigns and broader growth
initiatives.
- Work closely with Product and Finance teams on
commercial reporting, pricing, revenue performance, and customer data.
- Represent the organisation in senior commercial
discussions and negotiations with strategic external partners.
- Monitor market trends, customer behaviour, and
competitive developments to identify opportunities for business growth.
- Develop data-driven recommendations to improve
subscriber revenue, customer retention, and overall commercial
performance.
Requirements
Key
Skills & Experience
- Bachelor’s degree in Marketing, Business
Administration, Communications, Sales, or a related field.
- Proven experience managing telecommunications,
digital distribution, technology, or strategic commercial partnerships within African markets.
- Demonstrated experience in commercial negotiations,
partnership development, and revenue growth.
- Strong understanding of subscriber and growth metrics,
including customer acquisition, average revenue per customer, churn,
conversion, engagement, and retention.
- Strong analytical skills with the ability to interpret Google
Analytics, revenue dashboards, customer data, and marketing performance
reports.
- Ability to draw actionable conclusions from data and
use insights to guide commercial and marketing decisions.
- Strong understanding of content marketing, audience
development, social media, and customer engagement strategies.
- Proven ability to lead and manage distributed or
regional teams with clear targets and accountability.
- Excellent communication, presentation, negotiation, and
stakeholder management skills.
- Ability to work independently and effectively in a
fast-paced, commercially driven environment.
- Experience working with digital, mobile,
subscription-based, or technology businesses is an advantage.
Non-Negotiable
Requirement
Strong analytical and metrics
fluency is essential, with the ability to independently
interpret subscriber, revenue, content, social media, and growth data and
translate insights into clear commercial actions.
Candidate
Profile
The ideal candidate should combine strong
commercial partnership experience, analytical capability, content marketing
knowledge, and regional leadership skills, with the confidence to engage
senior stakeholders and make data-driven decisions that directly support
subscriber and revenue growth.