Senior Manager – Marketing & Sales
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Description
The Senior Manager – Marketing & Sales will be responsible for building a strong brand presence, driving demand generation, and achieving sales targets in a competitive real estate market. This role combines strategic marketing leadership with hands-on sales execution, ensuring consistent branding, effective campaigns, lead conversion, and revenue growth.
Key Responsibilities:
- Bachelor’s degree in Marketing, Sales, Business Administration, or MBA (Marketing/Sales)
- 6–8 years of relevant experience in Real Estate Marketing & Sales
- Develop and strengthen brand identity aligned with company values
- Ensure consistent branding across website, social media, and print collateral
- Conduct market research, competitor analysis, and recommend actionable strategies
- Plan and execute Go-to-Market strategies including ATL & BTL campaigns
- Create, execute, and optimize social media strategies across digital platforms
- Drive lead generation through Google Ads, Facebook Ads, and digital campaigns.
- Manage content creation for websites, blogs, PR activities, emailers, and campaigns
- Execute branding initiatives including hoardings, events, ATL/BTL activities, and expos
- Manage vendors, agencies, and media partners; evaluate campaign impact
- Partner with Sales, CRM, and leadership teams for launches and brand promotions
- Achieve sales targets through lead conversion and customer referrals
- Handle all inbound leads and ensure regular follow-ups and closures.
- Coordinate with CRM for post-sale documentation and collections
- Maintain booking data, competitor analysis, and audit reports
- Ensure effective usage of Sell.do and timely ERP updates
- Monitor, control, and optimize marketing and sales budgets
- Strong understanding of Bangalore real estate market
- Proven experience in ATL/BTL marketing, digital campaigns, and sales closures
- Excellent communication, interpersonal, and negotiation skills