Senior Manager - Marketing & Sales

Company: Naxnova Technologies Private Limited (https://naxnova.com/)

Position: Senior Manager Marketing & Sales (B2B Business)

Location: Hinjawadi, Pune, Maharashtra, India

Function: Marketing & Sales (70% Marketing / 30% Sales)

Role Type: Individual Contributor

About the Company:

Naxnova Technologies Private Limited is a design-led technology company delivering innovative solutions in automotive, OEM and white goods industries, with strong capabilities in smart interfaces, electronics and advanced materials.

Role Overview:

We are seeking a data-driven Senior Manager - Marketing & Sales to lead strategic marketing initiatives while driving B2B business growth across automotive, OEM and white goods segments. This is a high-impact individual contributor role requiring strong analytical capabilities, market intelligence and customer engagement skills to translate data insights into revenue growth.

Key Responsibilities:

1. Marketing & Analytics (70%):

- Lead data-driven marketing strategy to identify growth opportunities across target industries.

- Conduct market potential analysis, segmentation and customer prioritization.

- Build and maintain dashboards and performance analytics for marketing and sales metrics.

- Prepare product-wise and market-wise data reports, including TAM/SAM/SOM analysis.

- Develop customer-focused strategies based on insights and buying behavior.

- Drive lead generation strategies aligned with business goals.

- Monitor competition, industry trends and emerging opportunities.

2. Sales & Business Development (30%):

- Drive B2B business development in automotive, OEM and white goods sectors.

- Manage key customer relationships and support front-end sales engagements.

- Convert qualified leads into business opportunities and closures.

- Collaborate with internal teams for proposal development and execution.

- Own customer-specific growth plans and account strategies.

Key Performance Indicators (KPIs):

- Dash boards, volume analysis etc.

- Conversion Rate (OIT - Opportunity to Invoice/Order Intake).

- Revenue Growth & Sales Achievement vs Targets.

- Project Profitability & Margin Improvement.

- Market Penetration & Customer Acquisition.

- Effectiveness of Data-Driven Insights & Dashboard Utilization.

Required Skills & Qualifications:

- Bachelors/Masters degree in Engineering, Marketing or Business Management.

- 8-12 years of experience in B2B marketing and sales (automotive/OEM/white goods preferred).

- Strong expertise in data analytics, dash boarding and marketing insights.

- Proven ability to translate data into actionable business strategies.

- Experience in market research, segmentation and demand forecasting.

- Excellent communication and stakeholder management skills.

Preferred Skills:

- Experience with analytics tools (Excel advanced, Power BI, Tableau, CRM systems).

- Strong understanding of product lifecycle and industrial sales processes.

- Exposure to technology-driven or innovation-led organizations.

Why Join Naxnova Technologies Private Limited:

- Opportunity to work at the intersection of technology, design and data.

- High ownership role with direct impact on business growth.

- Exposure to leading OEMs and industrial clients.

- Fast-paced, innovation-driven work environment.