Senior Manager, Media Analytics & Investment Planning (NYC or Columbus, OH)

This position may be based in either NYC, or Columbus, OH

At Bath & Body Works, we believe everybody deserves to feel good. When you join us, you're part of more than an iconic fragrance and personal care brand — you become part of Gingham Nation, where people are at the center of everything we do.

We believe great associate experiences create great consumer experiences. When our associates feel supported, inspired and empowered, consumers feel it. Whether you're starting your career or building your next chapter, we invest in your growth so you can learn, lead and help create feel good moments every day.

The Senior Manager, Paid Media - Media Analytics & Investment Planning leads media investment strategy, measurement, and performance optimization to drive customer and business growth. This role translates performance insights into investment decisions, ensuring media investments align with enterprise objectives, customer priorities, and return expectations. Working across Marketing, Finance, Analytics, CRM, Digital, and Customer teams, the role develops investment and measurement frameworks that improve marketing effectiveness and inform strategic decision-making. This position also leads a team of media analytics and investment planning professionals and serves as a key advisor on customer growth initiatives.

Responsibilities

Media Investment Strategy & Planning
• Lead media investment planning, forecasting, and budget management across seasonal, quarterly, and campaign initiatives.
• Develop investment strategies and recommendations that improve business impact, customer growth, and return on media spend.
• Partner with Marketing and Finance leaders to align investments with enterprise priorities and performance goals.
Measurement & Performance Optimization
• Lead media measurement and analytics strategies that support investment decisions and performance improvement.
• Translate data and insights into recommendations for channel mix, audience strategy, targeting, and optimization.
• Drive testing, learning, and continuous improvement to enhance media effectiveness.
Customer Growth & Enterprise Partnership
• Partner with cross-functional teams to align media strategies with customer acquisition, retention, and re-engagement objectives.
• Represent Paid Media in enterprise customer growth initiatives and planning efforts.
• Establish performance frameworks that measure media's contribution to customer and business outcomes.
Leadership & Influence
• Lead and develop a high-performing team focused on analytics, investment planning, and performance excellence.
• Serve as a trusted advisor to senior leaders on media investment strategy and effectiveness.
• Influence decision-making through data-driven insights, strategic recommendations, and clear executive communications.