Senior Manager of Growth Marketing
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Description
- Havenly Brands is looking for a Senior Manager, Growth Marketing to lead day-to-day execution of digital and offline customer acquisition across our family of seven brands: Havenly, Interior Define, The Inside, Burrow, The Citizenry, The Expert, and St. Frank
- You’ll partner closely with the VP, Growth Marketing on strategy while owning hands-on execution across channels and a small team
- Day-to-day execution and optimization of digital acquisition channels — paid search, paid social, YouTube, and display, with support of offline channels including print (catalog, direct mail) and CTV
- Channel-level budget management, pacing, and performance accountability across all seven Havenly Brands properties, each with distinct acquisition targets, conversion events, and funnel dynamics
- Support of organic growth channels including SEO, working in close partnership with data, brand, and product teams
- Day-to-day management and development of a team of two to three performance marketers
- Campaign-level reporting, insight generation, and performance narratives delivered on a consistent cadence
- Day-to-day vendor and platform relationships — Google, Meta, and beyond
- What you’ll drive:
- Hit acquisition volume targets and ROAS/efficiency targets simultaneously across the portfolio — knowing when to push growth and when to pull back
- Partner with data on a channel testing roadmap that generates real, actionable signal
- Deploy AI tools (Claude and platform-native AI features) across every part of the workflow: analysis, briefing, reporting, optimization
- Leverage various analytics tools e.g. Rockerbox, GA4, Looker, and Snowflake to understand true channel performance and attribution across a complex multi-brand stack
- Creative strategy and testing roadmap in partnership with our heads of Brand and Creative — briefing, iteration cadence, and performance feedback loops across all channels
- Partner closely with Brand, Creative, Data & Analytics, Merchandising and Product to ensure acquisition strategy is connected to the full customer experience
- Strong data and analytics instincts: comfortable in Snowflake, Looker, or similar; understand different types of attribution model and testing frameworks and know when to utilize them
- Experience managing acquisition across multiple brands, business lines, or conversion events — ideally including longer lead funnels where purchase isn’t the only success metric
- Proven ability to manage and develop a team of performance marketers; you lead by example and make your team better
- Managed $20M+ in performance marketing budget
- Experience working in both high-growth and efficiency-focused environments — you’ve operated in both modes and know how to shift between them
- Deep hands-on experience in paid search and paid social; exposure to offline channels (print, CTV)
- Fluency with Agentic AI tools as a genuine performance and workflow accelerator
- DTC e-commerce background required; home or other high-consideration category experience a plus
- 5+ years in performance or growth marketing, with at least 3 years managing multi-channel acquisition programs
- Familiarity with SEO strategy and the role organic plays in a full-funnel acquisition mix
- You relentlessly prioritize: You know what is important and what can wait, and align your time, your teams time, and your partners accordingly
- You make your team better: you develop people, give real feedback, and create a culture of high performance and learning
- You lead with data but make decisions: you don’t hide behind analysis
- You’re customer first: you understand how to balance user experience (creative, landing pages, and more) with data to understand what is driving results
- You’re a clear communicator who can translate data and technical insights into actions for both your team and your partners
- You believe AI is changing this job fast, and you’re already ahead of the curve
- You’re hands-on: you’re as comfortable in a spreadsheet as you are in a campaign platform
- You’re energized by complexity: multiple brands, multiple funnels, multiple goals don’t intimidate you
- You’re a builder: you’ve built programs from scratch and you know what “good” looks like
- Application Deadline: Applications are open through November 30, 2026. This deadline may be extended; if it is, this posting will be updated to reflect the new date