Senior Manager of Marketing

Blair Cato Pickren Casterline is a leading real estate law firm shaping the future of real estate across South Carolina and beyond. With offices throughout the state, our attorneys and staff play an active role in influencing real estate law at the local, state, and national levels, partnering with homeowners, builders, lenders, investors, and relocation companies on every facet of the transaction.

What sets Blair Cato apart is our people. Our attorneys serve on key industry committees, and our teams work closely together to deliver closings that are efficient, well-coordinated, and client-focused. We've managed thousands of transactions, but we still bring the same individualized attention and commitment to service to every file.

If you're looking to grow your career with a firm that values collaboration, professional development, and meaningful impact in the real estate community, Blair Cato is the place to be. Join us and help shape the future of real estate in South Carolina.

Blair Cato Pickren Casterline, LLC is seeking a Senior Manager of Marketing to drive the firm's day-to-day marketing engine, with a primary mandate to grow the firm's social media presence and scale its podcast and YouTube network, Dishin' Dirt, into a leading source of real estate and legal content in South Carolina.

This is a hands-on, execution-focused role for someone who lives in the content — planning it, producing it, posting it, and growing it — while also keeping a steady hand on the rest of the marketing function. The role carries general oversight of CRM-integrated campaigns, brand consistency, and vendor coordination, but the top priority is measurable growth in followers, subscribers, views, downloads, and engagement across social and video/podcast channels.

This position oversees content, social media, and marketing support staff and vendors, and reports directly to the Chief Marketing Officer.

This position is a full-time, exempt marketing leadership role that requires strong content, analytical, and cross-functional communication skills.

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

Social Media Strategy & Growth

• Own social media strategy and growth targets across Facebook, Instagram, LinkedIn, and YouTube, setting follower, engagement, and reach goals by platform and market.

• Build and manage the content calendar; develop platform-specific content including reels, carousels, short-form video, and long-form posts.

• Write and/or oversee copy in Blair Cato's brand voice: professional, warm, local, and authoritative.

• Run always-on growth tactics, including posting cadence, hashtag/SEO and AI strategy, community engagement, and paid social boosts where appropriate.

• Develop holiday, milestone, and awareness campaigns (e.g., International Women's Day, National Homeowner Month).

• Coordinate with attorneys across offices to source quotes, stories, and market-specific insights for content.

• Track and report social KPIs weekly/monthly, including follower growth, engagement rate, reach, and content performance by platform and market.

Podcast & YouTube Growth — Dishin' Dirt and Beyond

• Own subscriber, download, and viewership growth for the Dishin' Dirt network on YouTube, Spotify, and Apple Podcasts.

• Manage the flagship shows — Dishin' Dirt (hosted by Gary Pickren) and Dishin' Data (rotating managing attorneys) — including scheduling, production coordination, and episode calendars.

• Coordinate attorney hosts across markets (Columbia, Horry County, Spartanburg, Greenville, Camden, Sumter, and others) for the Dishin' Data rotation.

• Develop and refine episode templates, production workflows, and distribution processes to increase output and consistency.

• Drive a clip-and-repurpose engine — Shorts, Reels, and highlight carousels — to convert every long-form episode into multiple growth assets.

• Track episode-level performance (views, downloads, subscriber lift, leads attributed) and use the data to guide topic and host sequencing.

• Test and scale distribution and promotion tactics (thumbnails, titles, YouTube SEO, cross-platform teasers) to accelerate channel growth.

General Oversight of Other Marketing Functions

• Maintain brand consistency in tone, visual identity, and messaging across all ten offices statewide.

• Support and champion Blair Cato's identity as a client-centered firm in external-facing content.

• Provide oversight of CRM-integrated marketing campaigns aligned to agent/referral partner tiers (Unicorn, Diamond, Platinum, Gold), coordinating with business development on execution.

• Keep the seasonal and milestone campaign calendar current in SharePoint, synced with the CRM (SugarCRM).

• Ensure firm-attended events are logged in the CRM with appropriate lead capture and post-event follow-up.

• Coordinate photographers, videographers, designers, and other marketing vendors; manage production quality and the marketing budget with an ROI lens.

• Use AI tools to accelerate content creation, personalization, and workflow efficiency across the marketing function.

Reporting

• Deliver regular dashboards to firm leadership covering social growth, podcast/YouTube growth, engagement, leads attributed, and overall marketing ROI.

• Use performance data to recommend where to invest across content types, platforms, and attorney/host participation.

• Social Media Growth & Platform Expertise

• Podcast & Video Production Coordination

• Content Creation & Storytelling

• Marketing Execution & Project Management

• AI Fluency & Innovation Mindset

• Data-Driven Decision Making

• Cross-Functional Collaboration

This position has direct supervisory responsibility over content, social media, and marketing support staff and vendors.

This role operates in a professional office environment, with regular use of standard office equipment such as computers, phones, and video/audio production tools. Some work may occur on location for content shoots, events, or podcast/video production.

May occasionally lift up to 20 lbs. of equipment or event materials. Requires prolonged periods of sitting, computer use, and occasional standing or walking during events, shoots, or office visits.

Periodic travel across Blair Cato's South Carolina offices and to industry events is required to coordinate content, attorney host participation, and firm-attended functions. Some evening or weekend travel should be expected for hosted or industry events.

• 3+ years of marketing experience with direct, hands-on ownership of social media growth and/or podcast or video channel growth

• Demonstrated track record of growing follower/subscriber counts and engagement across LinkedIn, Instagram, Facebook, and YouTube

• Experience producing and distributing podcast or video content, including repurposing long-form content into short-form assets

• Comfort managing a content calendar and juggling multiple markets, hosts, or contributors at once

• Proficiency with AI tools for content creation (ChatGPT, Claude, Canva AI, or similar)

• Strong written communication skills with a track record of producing professional, brand-consistent content

• Working familiarity with marketing analytics and reporting

• Experience marketing both services and products — comfortable adapting strategy for a relationship-driven, services-based business as well as a packaged or productized offering

• Experience in legal services, real estate, financial services, or professional services marketing

• Familiarity with SugarCRM, HubSpot, or similar CRM platforms

• Experience with SharePoint-based content calendaring and workflow management

• Knowledge of South Carolina's real estate market and legal landscape

• Video editing or light production skills (e.g., CapCut, Premiere, Descript)

Your employment with Blair Cato Pickren Casterline, LLC is at will. This means your employment is for an indefinite period of time and is subject to termination by you or Blair Cato Pickren Casterline, LLC, with or without cause, with or without notice, and at any time. Nothing in this policy or any other policy of Blair Cato Pickren Casterline, LLC shall be interpreted to eliminate or modify the at-will employment status of its employees.

The at-will employment status of an employee of Blair Cato Pickren Casterline, LLC may be modified only in a written employment agreement signed by the CEO or COO.

It is the policy of Blair Cato Pickren Casterline, LLC to provide equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, genetic information, or any other protected characteristic under applicable law.

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required for this role. Duties may change at any time with or without notice.