Senior Manager of Partner Marketing (EMEA)

• Optro is seeking a marketer leader for the Senior Manager, EMEA Partner Marketing position
• This is a newly created, highly strategic role with cross-company visibility
• You will own building a programmatic, growth-oriented partner marketing function across the EMEA region that drives further acceleration of Optro’s international expansion with and through partners
• You will be responsible for full-cycle partner marketing for Optro’s expanding EMEA ecosystem, including with advisory firms, solution providers, hyperscalers and technology partners, increasing strategic partner engagement and measurable pipeline and bookings growth
• In close collaboration with the Alliances, Regional Marketing and Regional Sales teams, you will execute on tightly coordinated regional growth plans and to-, through- and with-partner marketing activities including EMEA partner marketing enablement, partner activations, localized partner asset and campaign creation, and partner field event management
• The role reports to the Director of Partner Marketing
• If you enjoy being a hands-on, “strategy-through-execution” partner marketer, are skilled at generating demand with different partner types and across different EMEA sub-regions, thrive in fast-paced environments and would enjoy a high-profile leadership opportunity where you can directly make a significant impact on business acceleration through partner-led growth, then this role is for you
• Design the annual and quarterly marketing strategy with EMEA partner accounts, that supports the regional partner business strategy, ensuring a regular cadence of new solutions, next-level services, customer wins and other marketing moments for thought leadership, awareness and demand generation
• Own the overarching EMEA regional partner marketing plan, and plans with managed partner accounts, as well as measurement and reporting. Proactively develop optimizations as needed
• Partner with regional marketing and direct sales teams to ensure the regional partner marketing plan complements and integrates with regional go-to-market plans
• Leverage your deep understanding of various partner demand levers, to execute a range of marketing tactics that contribute significantly to pipeline and revenue goals as set in the partnership business plan
• Increase engagement and preference for Optro with EMEA alliances, value-added resellers, solution providers, and other ecosystem partners via activation campaigns and marketing enablement programs
• As the Optro EMEA Partner Marketing leader, educate and evangelise internally to Optro and to the partner company on requirements and support needed to hit EMEA sourced pipeline and revenue targets
• Own regional partnership narrative development, including for joint value propositions, joint solutions, and use cases, with tailored messaging frameworks for partner sellers, Optro sellers, and partner customer personas
• Serve as the strategic business partner for EMEA Alliances Managers ensuring ongoing alignment with Sales objectives
• Collaborate with Marketing Operations, Partner Operations, and other colleagues on campaign tracking and measurement
• Participate in joint sales and marketing pipeline reviews with partner accounts, to identify early potential issues and suggest mitigations to keep pipeline attainment on pace

Benefits

• Health and wellness benefits: High quality health plans and access to hormonal and family-building support.
• Time away from work: Generous paid time off including vacation, holidays, sick time, bereavement, and more.
• Financial benefits: Beyond a competitive salary, plans are provided to assist in your financial future including retirement and pension plans as well as life and disability insurance.
• Parental leave: Parents are eligible for time off to care for their newborn, adopted child, or foster child. Parental leave benefits and pay vary by location.
• Professional development: Continuously grow through development workshops, mentoring programs, and more.
• Community impact: We partner with communities to provide services in addition to sponsoring our own events.
• Live your best life: Invest in yourself, on us. Our monthly wellness stipend is designed to support your life beyond the screen, giving you the flexibility to fuel your passions and your well-being.
• Mental health: Access to Headspace’s well known meditation support plus coaching and therapy, for you and additional loved ones.

• Compelling presenter, able to lead discussions and drive to results with partner and internal senior executives
• 10+ years of experience in Partner Marketing, Product Marketing, Field Marketing, Demand Generation, GRC, or B2B SaaS
• Experience working in high-growth B2B SaaS environments, ideally in a leadership-level IC capacity
• Experience in GRC/Audit GTM roles is a plus
• Expert in MDF management, including workflows and reporting
• Impressive portfolio of a range of high-impact content that you’ve created, both partner- and customer-facing on a range of technologies
• Strong multi-tasker, managing multiple concurrent workstreams while ensuring strong alignment with internal and partner stakeholders
• Significant hands-on experience managing with- and through-partner demand generation campaigns with various partner types, such as advisory firms, consulting integrators, value-added resellers, distributors, and technology partners
• High degree of ownership, accountability, and autonomy in executing complex, deadline-driven projects
• Proven track record designing and executive a range of campaigns (webinars, in-person events, digital campaigns, ABM, etc) that deliverable measurable pipeline and revenue
• Understanding of partner portals and how marketers can best leverage portals to grow partner-sourced demand at scale
• Exceptional storytelling and communication skills, comfortable digging into technology and product details in order to craft compelling narratives for a range of buyers, including C-suite and technical decision makers