Senior Manager of Product Marketing

• This is a temporary position for 6 months
• Champion the voice of the customer to prioritize products and experiences to best address consumers’ healthcare needs
• Operate in a highly cross-functional role, partnering closely with Product/Engineering, Category Management, Integrated Marketing, Creative, Brand, Growth Marketing, Insights, and Product Development to scale the offering
• Collaborate with Product Management, Design, and Analytics to shape digital customer experiences that drive conversion, engagement, and retention
• Lead identification of the right segmentation, positioning, messaging, and adoption tactics for new and existing products in focus area(s)
• Develop differentiated product/feature positioning and messaging informed by customer insights, market trends, and competitive analysis
• Develop thoughtful go-to-market strategies and briefs anchored in customer insights and an understanding of competitive/macro landscape
• Drive experimentation strategy in partnership with Product Management, Design, Acquisition, and Lifecycle teams to optimize efforts
• Lead complex workstreams and/or product segments with minimal oversight
• Own end-to-end work across multiple categories and product lines

Benefits

• Generous PTO: Take the time you need, when you need it - including generous parental leave
• Full healthcare: High-coverage medical, dental & vision coverage for individuals and families
• Retirement planning: Take advantage of our 401(k) plan including contribution matching
• Work from anywhere: We are a remote-first company, so you can work from anywhere you like in the uS
• Robust compensation: We offer competitive salary bands and stock options
• Employee discount: Employees can take advantage of product discounts
• Utility stipend: A extra $75 each month to cover extra cell phone, internet, or data usage
• Spending accounts: Options for additional HSA and FSA plans to help toward healthcare costs

• Experience using insights and strategic thinking to influence stakeholders and the product roadmap
• Proven track record of leading cross-functional teams
• Consumer product marketing experience is a strong plus
• Ability to drive experimentation focused on conversion and engagement
• Analytical thinker with experience in data-driven marketing
• Team player who is accountable, proactive, and solution-oriented
• Experience communicating the benefits of various marketing strategies to business audiences of all levels, including C-suite
• Bachelor’s Degree in Business, Marketing, Communications, Psychology, or related field, or equivalent work experience. An MBA or a Master’s in marketing/communications is a plus
• Strong storyteller with the ability to develop campaigns that get customers’ attention and build product brands people love
• 7+ years of experience in marketing; 5+ of those years in product marketing specifically (or similar roles like GTM, consumer marketing, or integrated marketing strategy)
• Experience driving complex projects in a fast-paced environment