Senior Manager - Performance Marketing & Growth - Performance-led Business

Role Overview:

We are looking for a Senior Manager - Performance Marketing & Growth with 8 - 12 years of experience, preferably across a leading digital agency or high-growth consumer business.

Key Responsibilities:

- Develop and execute performance marketing strategies across Google Ads, Meta Ads, and LinkedIn Ads.

- Manage attribution, funnel analytics, CAC, CPL, ROAS, and lead quality.

- Drive landing-page optimization and CRO initiatives.

- Utilize GA4 and digital analytics tools for data-driven decision making.

- Leverage AI tools for marketing analysis, optimization, and automation.

- Collaborate on marketing automation, CRM, and lifecycle marketing.

Requirements:

- MBA qualification is required.

- Proficiency in PowerPoint, Google Slides, Excel, Google Sheets, and data visualization tools.

- Experience in healthcare, consumer internet, e-commerce, or BFSI is an advantage.