Senior Manager, PR Communications

Mercedes-Benz Group AG is one of the world's most successful automotive companies. Mercedes-Benz AG, the Group is a leading global supplier of premium and luxury cars and vans. Mercedes-Benz Mobility AG offers financing, leasing, car subscription and car rental, fleet management, digital services for charging and payment, insurance brokerage, as well as innovative mobility services. With roughly 172,000 people worldwide, Mercedes-Benz AG operates in nearly every country of the world and has production facilities in Europe, North and Latin America, Asia and Africa.

Mercedes-Benz Vietnam Ltd. (MBV), a joint venture with the German-based Mercedes-Benz AG and SAMCO, was incorporated on the 14th of April in 1995. MBV has been tasked with the assembly and distribution of passenger cars. Since our foundation in 1995, we have been a key player in the local automotive industry, especially in the luxury segment.

Job Opportunities at Mercedes-Benz Vietnam

Senior Manager, PR Communications

Are you a strategic communications leader with a passion for luxury automotive brands and a proven ability to shape brand reputation through impactful PR and media relations initiatives? Do you thrive in a fast-paced environment where creativity, stakeholder engagement, and business alignment are key to success? Are you ready to lead communications strategies that strengthen the image of one of the world's most prestigious automotive brands?

If so, we encourage you to apply for the position of Senior Manager, PR Communications.

Objective of Job

To lead the Public Relations function within the Marketing & PR Department and take full responsibility for the strategy, planning, execution, and measurement of PR and Media Relations activities. This role is responsible for building and enhancing the image of Mercedes-Benz, its products, and its corporate reputation among employees, customers, media, influencers, and the public.

The position serves as a key communication partner across Headquarters, Product Management, Factory, Sales, and Marketing functions, ensuring a consistent communication approach and delivering content that supports business objectives while responding effectively to market and competitive dynamics.

Key Responsibilities

Strategic Communications Planning

• Develop and implement annual communication strategies for Mercedes-Benz and its product portfolio, aligned with company and brand objectives.
• Define key communication targets, messages, media strategies, and implementation timelines.
• Collaborate closely with Product, Sales, and Marketing teams to develop annual product communication plans.
• Monitor and safeguard the corporate and brand image across all communication channels.
• Establish and implement PR policies, procedures, and performance measurement frameworks.
• Define communication KPIs, track performance, and provide regular reporting and insights.
• Lead crisis communication planning and develop media response strategies when required.

Public Relations & Media Management

• Build and maintain strong relationships with government authorities, media organizations, automotive communities, retailers, and other key stakeholders.
• Manage media relations and oversee communication activities with Key Opinion Leaders (KOLs).
• Develop and execute PR initiatives that support corporate and brand objectives.
• Work closely with media agencies to ensure effective campaign execution and KPI achievement.
• Manage communication budgets, administration, reporting, analysis, and documentation.
• Proactively provide product, campaign, and business updates to local media.
• Develop, review, and approve media releases, communication content, and media kits.
• Prepare executive speeches and coordinate media interviews for senior leadership.
• Drive traffic and engagement through social media channels to the Mercedes-Benz website and lead-generation platforms.
• Manage agency relationships and ensure high-quality communication execution.
• Support communication content across owned channels, including website and social media platforms.
• Collaborate with internal departments to support corporate and internal communication activities.

Events, Product Launches & Brand Activations

• Lead communication planning and execution for product launches, press conferences, motor shows, media workshops, and test-drive events.
• Create innovative brand and product experiences that strengthen media and customer engagement.
• Manage media test-drive programs and related communication activities.

Dealer Communications & Additional Responsibilities

• Support product placement initiatives and branded content development.
• Provide communication materials, guidelines, and consultation to support dealer PR activities.
• Perform other duties and special projects as assigned.