Senior Manager, Practice Growth Marketing

MDVIP: Transforming Primary Care, One Patient at a Time

MDVIP is a national leader in personalized healthcare, empowering over 425,000 members to achieve their health and wellness goals through a network of more than 1,400 concierge primary care physicians. Our program emphasizes preventive medicine, offering comprehensive screenings, advanced diagnostics, and individualized wellness plans. Recognized as a Great Place to Work® since 2018, MDVIP is committed to excellence in patient care and employee satisfaction.

Position Summary

MDVIP is seeking a Senior Manager, Practice Growth Marketing to own the design, execution, and optimization of fully integrated growth strategies for MDVIP affiliated physician practices. This role goes beyond traditional campaign execution, serving as a strategic growth partner to physicians by evaluating operational readiness, local market dynamics, brand presence, and community opportunities to drive patient acquisition and sustainable practice growth.

The ideal candidate brings a holistic, business first mindset, combining brand, field, and integrated marketing expertise with strong program management, cross functional collaboration, and attention to detail. This individual will manage multiple concurrent practice growth initiatives, balancing strategic planning with hands on execution, budget ownership, and performance analysis.

Key Responsibilities

• Build, execute, and manage holistic, market-specific growth plans for new and existing MDVIP-affiliated practices, tailoring strategies to each physician and local market.
• Serve as a primary growth consultant to assigned practices, assessing strengths, weaknesses, local presence, messaging alignment, and operational readiness prior to and throughout marketing activation.
• Design and lead fully integrated, multi-channel growth initiatives, incorporating paid, organic, field, community-based, and partnership-driven tactics alongside traditional marketing efforts.
• Identify and activate non-traditional growth opportunities such as community partnerships, local events, speaking engagements, referral networks, and organic storytelling, while ensuring compliance with healthcare marketing and solicitation guidelines.
• Own budget planning, tracking, pacing, and reporting, maintaining accurate campaign and financial trackers with a high degree of precision.
• Partner cross-functionally with marketing, operations, analytics, regional teams, compliance, and external vendors to ensure seamless execution and alignment with business objectives.
• Analyze performance data, prepare post-campaign retrospectives, and translate insights into actionable recommendations and continuous optimization.

Key Competencies

• Integrated Growth Strategy: Ability to think beyond individual channels and determine the right mix of approaches for each market and practice.
• Strategic & Tactical Balance: Comfortable owning strategy while remaining hands-on with execution and follow-through.
• Cross-Functional Leadership: Proven ability to influence and collaborate with diverse stakeholders without direct authority.
• Exceptional Organization & Attention to Detail: Highly fastidious approach to budget management, trackers, reporting, and execution accuracy.
• Analytical Mindset: Comfortable using data and insights to inform decisions, measure outcomes, and optimize performance (advanced BI not required).
• Adaptability: Ability to adjust plans quickly in response to changing market conditions or priorities.
• Communication & Presence: Confident, clear communicator capable of engaging senior stakeholders, including physicians.