Senior Manager, Premium Seating Analytics

Who we are:

At the United Center, we bring excitement to life through sports, entertainment, and community. Home to the Chicago Bulls and Chicago Blackhawks, the United Center hosts a wide range of sporting events, concerts, family shows, and special events. In the Senior Manager, Premium Seating Analytics role, you will help shape the technology experience across the United Center, Bulls, Blackhawks, Chicago Sports Network (CHSN), and the 1901 Project.

About the role:

The Premium Seating Department is responsible for the sales and service of three Premium Seating levels, including suites, the all-inclusive BMO Club and Michelob Ultra Club, and Banner Seats and Lofts. These products are available for all Chicago Bulls and Chicago Blackhawks games as well as Special Events (concerts, family shows, etc.) at the United Center.

The Senior Manager, Premium Seating Analytics will play a critical role in shaping the future of the Premium Seating business through data-driven decision making, strategic planning, and fan insights. This individual will serve as a key partner to department leadership, helping identify opportunities to maximize revenue, improve retention, increase operational efficiency, and elevate the customer experience.

This role will lead a small team while partnering closely with Sales, Service, and Operations teams. The ideal candidate combines strong analytical expertise with strategic thinking, business acumen, and leadership capabilities. They are equally comfortable diving into data, presenting recommendations to executives, and managing cross-functional initiatives from concept through execution.

What you’ll do:

Strategic Projects

• Partner with Premium Seating leadership to develop and execute strategic initiatives that drive revenue growth, customer retention, and operational efficiency.
• Identify business opportunities through analysis of customer behavior, market trends, and premium inventory performance.
• Build financial models, forecasts, and scenario analyses to support pricing, budgeting, and long-term planning decisions.
• Develop actionable recommendations and present insights to senior leadership and executive stakeholders.
• Evaluate emerging trends across sports, entertainment, hospitality, and premium experiences to inform future strategy.

Analytics & Business Intelligence

• Oversee the development and evolution of reporting, dashboards, and self-service analytics tools across the department.
• Ensure data quality, governance, and consistency across reporting platforms and business systems.
• Translate complex datasets into clear, compelling stories that drive action and decision making.
• Improve automation and integrations between systems to simplify manual processes.
• Champion a culture of data-informed decision making throughout the organization.

Fan Insights

• Lead efforts to better understand premium customers through research, segmentation, behavioral analysis, and feedback programs.
• Utilize survey data, transactional data, and behavioral analytics to improve customer acquisition, retention, and experience strategies.
• Develop audience profiles and customer journey analyses to support personalized engagement strategies.

Team Leadership & Development

• Lead, mentor, and develop a team of high-performing analysts.
• Prioritize team resources and projects to align with organizational objectives.
• Foster a collaborative, high-performance culture focused on curiosity and continuous improvement.

What you’ll need:

• Bachelor’s degree with a consistent track record of professional and personal achievement
• 7+ years of experience in analytics, strategy, business intelligence, consulting, finance, or a related field.
• Previous experience leading and/or mentoring team members.
• Exceptional Microsoft Excel and PowerPoint skills
• Proficiency in SQL and data visualization platforms such as Tableau, Power BI, or similar tools.
• Demonstrated ability to connect data, customer insights, and business strategy to measurable outcomes.
• Experience with customer data, CRM systems, and analytics platforms.
• Entrepreneurial spirit that thrives in a high profile, small business, balancing multiple projects across different functions.
• Hands-on leadership style with an ability to both lead strategic projects and also dive into the details.
• Strong business acumen with a demonstrated ability to translate business needs into technical design solutions.
• Great interpersonal and communication skills with the ability to build relationships and share findings with both technical and non-technical team members.
• Comfort working in a fast-paced environment and able to adapt quickly to real-time changes to the business.

The pay range for this role is $120,000-130,000 annually. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. The total compensation package for this position may also include annual performance bonus, 401K retirement plan with company match, paid time off and commuter benefits. Additional perks include access to our state-of-the-art gym with free fitness classes, catered meals, fun events and free parking.