Senior Manager, Sales Enablement - Walmart Connect (SZ)
Essential Functions
Business Acumen;
Industry and environmental factors (for example, market fluctuations, changes in regulatory policies or politics, emerging technology, cultural practices; Common business vernacular; Business practices across relevant industry and area specific domains and in-depth knowledge of related practices (such as ecommerce, commerce platforms etc.); Directly relevant business metrics, data models, analytics and reports that assist in decision making.
Evaluates proposed business cases for projects and initiatives. Influences business stakeholder decision making. Translates business requirements into strategies, initiatives, and projects and aligns them to business strategy and objectives, and drives the execution of deliverables. Builds and articulates the business case and return on investment and delivers work that has demonstrable value. Derives detailed insights from relevant data models & reports and utilizes the same to advise customers / sellers and stakeholders on complex business issues. Challenge business assumptions on topics related to one’s domain expertise. Develops new organization-wide processes and ways of working. Teaches and guides others on best practices. Proactively engages in the external community to build Walmart’s brand and learn more about industry practices.
Financial Acumen;
Relevant financial and business management terminology, metrics, key performance indicators and Budgeting; Industry specific trends & best practices in finance & Budget Management; Financial challenges and issues due to environmental, industry, and economic factors and how they affect strategy, organizational plans and stakeholders.
Understands the business choices and how it applies to the business context and impacts the financials. Accurately diagnoses financial realities, identifies key opportunities, tracks financial performance, and forecasts future changes to mitigate risks in the area of responsibility of your role. Performs advanced analyses to make informed decisions and implementation plans to maximize return. Develops business centric solutions that align to strategy and enable performance optimization. Communicates the business level impact to audiences and ensures understanding. Performs cost/benefit analyses, makes recommendations on and manages assigned budget for campaign.
Business Insight , Analytics and Reporting;
Appropriate application and understanding of data ecosystem including Data Management, Data Quality Standards and Data Governance, Accessibility, Storage and Scalability etc.; Deep understanding of the business value of data and data enabled insights and decisions; Advertising solution specific business models and analytics.
Understands insights from complex and highly complex models and articulates the same to customers through effective story telling and data visualization. Leverages insights from complex models to effectively create advertising plans and utilize products to drive maximum returns for customers. Performs advanced analyses and defines metrics to track success of the business engagement. Provides guidance to team members on drawing relevant insights from analytics to drive sales and achieve relevant metrics. Communicates insights from complex models and analytics reports to stakeholders / customers as required to challenge and modify current operating models and business plans.
Sales Forecasting;
Forecasting techniques & tools; Forecasting models; Sales Pipeline; Sales AOP; Sales system - CRM (Salesforce, Hubspot, PIO, DocuSign, Tableau).
Implements sales forecasting standards within an organization. Forecasts sales while considering the market, product, and other valuable factors. Evaluates best practices in sales forecasting within the industry. Recommends solutions to sales forecasting issues in an effective and timely manner. Coaches others on sales forecasting methods and tools. Advises on the use of key market, product and environmental factors in forecasting.
Relationship Management;
Stakeholder identification and mapping; Stakeholder analysis; Stakeholder communication; Stakeholder engagement techniques; Stakeholder management effectiveness tools and methods; Fluency in many specialized business vernacular. Establish best practices for team members to collaborate with people from different cultures and have different perspectives.
Establish shared goals and information sharing platform to foster collaboration. Lead cross-functional strategic initiatives and encourage team to cultivate relationships across the businesses and markets. Facilitate cross functional team thinking and brainstorming activities to collectively create and share ideas. Collaborate with partners in the value chain to achieve beneficial working relationships and positive outcomes across international markets. Seek out individuals with different perspectives to help foster creativity and personal growth.
Sales Systems Acumen;
Functions, features and application of online sales platform; Sales system - CRM (Salesforce, Hubspot, PIO, DocuSign, Tableau); System Troubleshooting.
Advises on complex problems and their solutions for online sales platforms. Develops and implements operation guideline for online sales platform users. Evaluates highlevel data flows between online sales and digital marketing systems. Operates and maintains multiple online sales systems and subsystems. Coaches others on the subjects of integration with other specific modules, such as supply chain. Trains others on the use of online sales platform to improve selling efficiency.
Product Expertise;
Suite of products / services / solutions offered by business area; Features of various products / services / solutions and their value proposition; Product assortment management.
Effectively engages with customers / stakeholders / sellers to gain and leverage insights on their business / category. Demonstrates understanding of product / solution features for complex to highly complex areas of the customers business and assist in sales for these products. Leads sales activities for simple and moderately complex products available across homogenous markets and specific customer segments by articulating product/solution features and value proposition. Understands customer requirements in detail and articulates gaps in current product features to leadership teams and relevant stakeholders. Provides guidance to teams on product feature related communication and best practices with respect to highlighting product benefits and value proposition. Assesses impact of assortment mix and chooses methods for translating sales projections and product mix gaps into assortment development requirements.
Digital Technology Orientation;
Programmatic and online advertising (Bid management platforms, Demand Side Platform & Service Side Platform); Ad optimization tools (AdWords graders); Advertising Technical capabilities - Ad server, google Ad, trade desk etc.; Software quality assurance methodologies, tools, processes, and checkpoints; Emerging technology and industry trends; Product and technology innovation.
Guides the implementation of online advertising strategy. Compares the major types of online display advertising options; determines and explores options to meet business goal, taking costing models into consideration. Tracks and monitors the performance of online advertisements; adjusts campaigns based on the results. Collaborates with various team, such as creative department, account department, developer, content edit, etc., to develop action plans for online advertising.
Drives the execution of multiple business plans and projects by identifying customer and operational needs; developing and communicating business plans and priorities; removing barriers and obstacles that impact performance; providing resources; identifying performance standards; measuring progress and adjusting performance accordingly; developing contingency plans; and demonstrating adaptability and supporting continuous learning.
Provides supervision and development opportunities for associates by selecting and training; mentoring; assigning duties; building a team-based work environment; establishing performance expectations and conducting regular performance evaluations; providing recognition and rewards; coaching for success and improvement; and promoting a belonging mindset in workplace.
Promotes and supports company policies, procedures, mission, values, and standards of ethics and integrity by training and providing direction to others in their use and application; ensuring compliance with them; and utilizing and supporting the Open Door Policy.
Ensures business needs are being met by evaluating the ongoing effectiveness of current plans, programs, and initiatives; consulting with business partners, managers, co-workers, or other key stakeholders; soliciting, evaluating, and applying suggestions for improving efficiency and cost effectiveness; and participating in and supporting community outreach events.
Entry Requirements Minimum Qualifications
- Option 1: Bachelor's degree in business, marketing, sales, dgital media/advertising, or related area and 4 years' experience in sales, marketing , sales systems & tools or related area.
- Option 2: 6 years' experience in sales, marketing , sales systems & tools or related area.
- 2 year's experience leading cross-functional teams.
Preferred Qualifications
- Master's degree in business, marketing, communication, sales, digital media/advertising or related area and 3 years' experience in sales, marketing , sales systems & tools or related area.
- 5 years' experience in revenue reporting
- 5 years' experience in managing sales performance
- 5 years' experience in managing sales technology projects
Walmart doesn’t charge any recruitment or similar fee in the recruitment process including but not limited to interview, offering and onboarding.