Senior Manager - Social Media & Content Strategy - Advertising Firm

Senior Manager - Social Media & Content Lead:

Oversee and scale the digital footprint of premier segments - spanning Beauty, Fashion, Luxury, Skincare, and Owned Brands. In this leadership role, you will architect long-term content frameworks, spearhead massive cross-channel growth campaigns, lead special projects (including YouTube video strategies and flagship events), and manage high-level stakeholders. We need a seasoned leader who can turn audience insights into major cultural and commercial milestones.

Knowledge and Skill Requirements:

- 8 - 11 years of experience leading content strategy, social media operations, and cross-channel campaigns.

- Proven track record in a leadership role within an E-commerce powerhouse, Agency, or tier-1 Beauty/Fashion/Luxury brand.

- Exceptional expertise in video content strategy, production workflows, and SEO/audience engagement dynamics.

- Robust cross-functional stakeholder management skills with a proven capacity to influence without direct authority.

- Elite analytical capabilities capable of mapping digital engagement directly to commercial impact.

Key Responsibilities:

Strategic Leadership & Cross-Channel Campaigns:

- Spearhead the long-term planning, execution, and optimization of macro cross-channel growth marketing initiatives.

- Drive large-scale brand visibility and user engagement across all key digital touchpoints (Instagram, YouTube, Pinterest, etc.).

- Oversee video content production strategy, ensuring high-impact storytelling that scales channels effectively.

- Drive premium, high-visibility intellectual properties (IPs) and marquee brand activations.

Growth, Analytics & Performance Optimization:

- Define, implement, and scale core metrics across all owned channels utilizing a balance of organic innovation and paid scaling strategies.

- Synthesize deep analytical reporting to guide executive-level marketing decisions.

- Align Private Labels (Owned Brands) with Central Marketing properties to ensure an integrated, cohesive corporate narrative.

High-Level Stakeholder & Process Management:

- Act as the key liaison between Category Heads, Brand Management, and executive leadership to align social media output with annual revenue objectives.

- Establish and refine operational workflows to build agility, maximize campaign relevance, and reduce go-to-market friction.

People Management & Mentorship:

- Provide strategic direction, set ambitious KPIs, and hold the social media team accountable for delivering exceptional business outcomes.

- Cultivate a high-performance, collaborative team culture anchored in creative experimentation and continuous professional development.

- Deliver consistent, constructive feedback and mentorship to groom internal talent for future leadership roles.