Senior Manager, Web Technology & Optimization
Key Responsibilities:
Owning the technical health and ongoing optimization of the company website, including site performance, Core Web Vitals, crawlability, indexation, redirects, plugins, technical QA, and related platform configuration
Managing technical SEO and AI-search readiness, including schema and structured data, semantic markup, internal linking architecture, sitemaps, robots directives, and other technical requirements supporting organic and AI-driven discoverability
Owning website measurement implementation across GA4, Google Tag Manager, Google Search Console, and related platforms, including event and conversion tracking, tagging, testing, and ongoing data quality
Managing technical integrations across the website, HubSpot, forms, analytics, advertising platforms, and other marketing technologies, troubleshooting issues and coordinating with internal or external resources where needed
Serving as the technical bridge between Content, Creative, Marketing Operations, IT, and external development partners, translating business and content requirements into technical implementation and directly executing changes where appropriate
Managing web-related infrastructure including domains, DNS, SSL certificates, redirects, verification records, and related configuration, in partnership with IT on security, governance, and enterprise infrastructure requirements
Supporting the company's US digital presence, including Google Business Profiles and other location-based search platforms, ensuring accurate configuration, structured data, and consistency across locations
Identifying and implementing automation and AI-assisted workflows that improve website QA, monitoring, optimization, reporting, and repetitive technical processes
Qualifications:
5–8+ years of experience in technical SEO, website technology, web operations, digital optimization, or a related technical marketing role
Strong hands-on technical SEO experience, including crawl/indexation management, schema and structured data, redirects, internal linking, Core Web Vitals, site performance, and technical audits
Demonstrated experience working directly within WordPress or similar CMS platforms and sufficient technical fluency to implement changes independently while effectively managing more complex work through developers
Strong hands-on experience with GA4, Google Tag Manager, Google Search Console, and website conversion/event tracking, including implementation, troubleshooting, and QA
Experience integrating websites with CRM and marketing platforms such as HubSpot, including forms, tracking, lead capture, and related data flows
Experience managing domains, DNS records, SSL certificates, redirects, and other web infrastructure, with an understanding of appropriate coordination and governance with enterprise IT
Demonstrated experience supporting websites and search programs targeting the US market, including familiarity with Google Business Profiles, US local search practices, and multi-location digital presence management
Working knowledge of HTML, CSS, JavaScript, APIs, and scripting or automation tools sufficient to diagnose issues, implement technical solutions, and communicate effectively with developers
Strong problem-solving and documentation skills, with the ability to work across technical and non-technical stakeholders and take ownership of issues through resolution
Strong written and verbal English communication skills, given regular cross-functional work with US-based teams
Willingness to maintain working hours that overlap meaningfully with US-based teams for regular collaboration and meetings