Senior Manager, YouTube Strategy & Operations

Essential Job Functions

• Serve as the primary architect and coordinator of Feld Entertainment’s YouTube strategy, aligning efforts across Monster Jam, SMX, Ringling, Disney On Ice, and future channels.
• Develop and execute YouTube strategies across Feld Entertainment brands, in alignment with broader Digital objectives and brand priorities.
• Coordinate YouTube activities across Monster Jam, SMX, Ringling, Disney On Ice and future channels, ensuring consistent best practices, publishing cadence and channel growth.
• Develop and maintain cross-brand programming schedules, ensuring consistent publishing cadence, seasonal planning, and series rollouts.
• Facilitate collaboration among internal teams (Digital Marketing, Creative Services, Integrated Marketing, Media Monetization, Public Relations, etc.) and external agencies/partners.
• Lead regular cross-functional meetings to ensure alignment, share best practices, and resolve operational challenges.

• Coordinate the creation, customization, and optimization of all YouTube channels, including new launches (e.g., Kids, multi-language, Shorts).
• Ensure consistent branding, metadata optimization (thumbnails, titles, descriptions, playlists), and merchandising across all channels.
• Manage content pipeline and facilitate collaboration with content creators, producers, editors, and internal cross-functional teams.
• Guide the repurposing of content for Shorts, social, and other formats to maximize reach and engagement.
• Monitor and analyze channel performance (watch time, views, CTR, retention, subs, traffic sources) and drive continuous improvement and content innovation through data-driven insights.

• Foster active engagement with YouTube communities through comments, Community tab posts, polls, and creator/fan interactions.
• Help monitor collaboration hit list, identifying and pursuing partnership opportunities with relevant YouTube creators and influencers.
• Develop and oversee community engagement strategies that strengthen audience relationships, encourage participation, and provide actionable insights to inform content and programming decisions.

• Partner with Media Monetization to identify opportunities to improve YouTube revenue performance, including channel optimization, content packaging, sponsorship opportunities and emerging monetization capabilities.
• Support evaluation and implementation of new YouTube monetization opportunities, including YouTube Select, BrandConnect, licensing and other emerging revenue opportunities.
• Collaborate with Media Monetization and external partners to maximize revenue streams and protect IP.

• Standardize channel access, permissions, and contributor roles to ensure security and clarity.
• Document and streamline workflows for content review, asset creation, and publishing.
• Stay current on YouTube platform changes, trends, and best practices; educate and upskill internal teams as needed.

Job Qualifications

• Bachelor’s degree in Marketing, Communications, Media, or related field
• 5+ years of experience in digital media, social media, video platforms, or YouTube, with demonstrated experience managing and optimizing YouTube channels.
• Thorough understanding of YouTube platform, best practices, and culture.
• Demonstrated success growing YouTube channels and using platform analytics to improve content performance.
• Strong project management and organizational skills, with demonstrated ability to manage multiple projects, deadlines, stakeholders, and priorities simultaneously.
• Experience using project management tools such as Asana to track workflows, deliverables, timelines, and cross-functional dependencies.
• Excellent communication, presentation, and interpersonal skills.
• Deep understanding of YouTube analytics, SEO, monetization models, and community engagement.
• Experience working with creative, marketing, and analytics teams; agency/consultant management a plus.
• Passion for entertainment, family content, and digital innovation