Senior Market Intelligence Analyst
Summary
Senior analyst in Kwalee’s Mobile Product team researches mobile gaming trends, competitor moves, and player behavior to guide which games to build and how to monetize them.
Level Up Your Career!
At Kwalee, you’ll join a gaming powerhouse that boasts a mobile empire with 1.5 billion+ downloads alongside a thriving PC & Console division that has achieved numerous global chart-topping releases across Steam, Consoles, and Amazon, driving millions of Wishlists. Most recently publishing breakout hits such as The Precinct and Town to City. It’s a unique chance to bring your expertise to a global studio that dominates both the mobile, and the indie PC and Console space.
At Kwalee, as well as a competitive salary we also offer; Private Medical Insurance, Dental Insurance, Life Assurance, Royal London Pension, a Free On-site Gym, Dog-friendly Office, LinkedIn Learning, 25 holiday days + bank holidays, and 1 day extra holiday for each year of service capped at 5.
Level Up Your Career!
Kwalee's Mobile Product team is looking for a talented Senior Market Intelligence Analyst to help guide our internal development studios during the ideation phase through to Live Ops.
The Senior Market Intelligence Analyst will bring together evidence from various sources that aid and inspire our development teams, increasing their chances of success by ensuring that we operate in the most advantageous areas within the wider market.
This role will be located within our Leamington Spa studio, working onsite 5 days per week, where our daily in-office collaboration fuels creativity and innovation.
Responsibilities:
Shaping the Future of Our Games Portfolio
- Transform complex data into actionable intelligence, supporting core product, monetisation, and executive decision-making.
- Lead the market discovery phase, conducting deep-dive research into mobile gaming sub-genres, player demographics, and emerging global trends to identify high-potential areas for new game development.
- Act as a strategic partner during initial ideation, pitching data-driven insights and compelling evidence to internal studios to convince them of the right genres, themes, or mechanics to pursue.
- Own competitive benchmarking, continuously analysing competitor features, update cadences, and Live Ops strategies to keep our active games ahead of the market.
- Use modern intelligence tools (including AI/automation tools like Cursor or LLMs) to reduce operational overhead and scale research efficiently.
- Synthesise quantitative and qualitative data from industry tools (e.g., Sensor Tower, Data.ai) into clear, visually engaging reports for both creative teams and executive leadership.
Requirements:
- Proven track record of working closely with diverse studio teams (Product, Monetisation, Marketing, and Management) to integrate competitive insights directly into development roadmaps.
- Demonstrated history of guiding "what to build next" by evaluating competitor dynamics and successfully capturing market growth potential.
- Deep mobile gaming expertise, with an encyclopaedic knowledge of current mobile trends, Free-to-Play (F2P) monetisation mechanics, and shifting player behaviours.
- Elite presentation and communication skills, with a proven ability to translate raw numbers into a gripping narrative that gains buy-in from highly creative and technical stakeholders.
- A background in Game Design or Product Management is highly desirable, enabling you to speak the same language as developers and bridge the gap between market data and actual gameplay.
- Prior experience in a market intelligence or product insights role specifically within a mobile gaming studio is essential.
Why Kwalee?
- Generous Holiday: Start with 25 days of annual leave, plus bank holidays. You'll also earn an extra day for every year of service, up to 5 years!
- Flexible Working: We offer core hours that allow you to work flexibly around your life, and a bank of 'Work From Home' days to use when you need them.
- Health Cover: Private medical cover, life assurance, a solid pension plan, and cover for dental and optical care.
- Recharge: Take advantage of our on-site gym and a supportive atmosphere that prioritises your wellbeing.
- Free Food & Drink: Fuel your day with unlimited free snacks and drinks.
- Gaming Goodies: Receive Steam codes for all our game releases!
- Dog-Friendly Office: Bring your furry friend to our vibrant, fun office.
- Office Location: Leamington Spa office location, with free parking and electric charging stations.
- Merch & Events: Get exclusive Kwalee merch, enjoy fun seasonal events, and stay informed with regular town halls.
- Growth & Learning: Full access to LinkedIn Learning to support your continuous professional development.
Our Commitment to Diversity & Inclusion
At Kwalee, we take pride in being an equal opportunity employer, where we believe that diversity and inclusion are essential to driving creativity. We are committed to creating a safe, welcoming, and supportive environment where everyone can thrive.
Our culture is built on celebrating the diverse voices of our team members, fuelling innovation and strengthening our connection to our players. We are dedicated to advancing equity, diversity, and inclusion across all areas of life, including age, disability, gender identity, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, and sexual orientation.
We recognise the importance of self-development, career progression, and well-being in retaining our talented team. At Kwalee, we celebrate individuality and encourage everyone to bring their authentic selves to work.
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