Senior Marketing Analyst

You will lead customer communication strategy across important initiatives and serve as marketing's point of contact within JIC. You will own initiatives from strategy through execution and measurement, guide technical practices, influence stakeholders, use customer data to improve communications, and advance testing, personalization, automation and generative AI capabilities.

Responsibilities

• Lead customer communication strategy and translate business objectives into scalable communication plans.
• Serve as marketing's point of contact within JIC.
• Own communication initiatives from strategic definition through execution, measurement and continuous improvement.
• Act as a technical reference and disseminate communication best practices.
• Influence priorities with business, product, CRM, data, technology and partner stakeholders.
• Connect customer data, journeys and context to create relevant and personalized communications.
• Lead measurement, testing and continuous optimization initiatives.
• Advance personalization, automation and generative AI capabilities for customer communication.
• Identify opportunities and gaps and propose structural improvements.
• Represent communication in strategic forums and maintain alignment with brand and institutional guidelines.

Requirements

• Have established experience in customer communication, digital marketing or a related field.
• Transform data into strategy and decisions through strong analytical skills.
• Understand business and how communication affects business indicators.
• Communicate clearly and influence different organizational levels.
• Prioritize autonomously in complex situations.
• Have experience in cross-functional work and stakeholder management.
• Drive continuous improvement and scalable execution.
• Use Excel, PowerPoint and management tools such as Notion or Trello.

Benefits

• Public transportation allowance.
• Meal and grocery allowance.
• Medical insurance through Fundação Saúde Itaú or Central Nacional Unimed.
• Dental insurance through Odontoprev or Interodonto.
• Life insurance.
• Profit-sharing plan subject to bank results.
• Private pension plan.
• Exclusive discounts on financial products.
• Extended maternity and paternity leave.
• Childcare or nanny assistance.
• Wellhub or TotalPass membership.
• Access to Itaú leisure clubs in Guarapiranga, Itanhaém and São Sebastião.