Senior Marketing Analyst
You will execute and optimize performance marketing campaigns across Meta Ads and Google Ads, using metrics to continuously improve results. You will plan and implement GEO and SEO strategies, identify acquisition opportunities, and propose new ways to attract customers. You will use automation and artificial intelligence tools to scale campaign optimization, track and report campaign performance, and map and negotiate participation in industry chambers or forums to expand brand and product visibility.
Responsibilities
- Manage and optimize Meta Ads and Google Ads campaigns
- Analyze campaign metrics and continuously improve results
- Plan and execute GEO and SEO positioning strategies
- Identify acquisition growth opportunities and propose new customer-acquisition ideas
- Use automation and artificial intelligence tools to optimize campaigns at scale
- Track and report campaign performance
- Map and negotiate participation in chambers or forums to increase brand visibility and networking
Requirements
- More than 5 years of experience in digital marketing
- Experience in B2B industries
- Knowledge of Meta Ads and Google Ads
- Analytical skills for evaluating metrics and improving results
Benefits
- Remote work
- Flexible schedule
- Three weeks of vacation
- Home allowance
- Health allowance