Senior Marketing and Media Strategist

Job summary:

The Senior Marketing and Media Strategist leads Maggie Sottero’s paid media strategy across search, social, and programmatic channels in domestic and international geographies. In addition to paid media, this role leads PR and media partner relationships, driving organic media coverage and managing a focused portfolio of strategic partnerships. The role also oversees influencer activations from strategy through execution.

Beyond these core responsibilities, the Senior Marketing and Media Strategist contributes to broader brand and seasonal initiatives, serving as a strategic partner to the department on high-priority campaigns and projects, and partners closely with the Sales team to ensure marketing initiatives translate into revenue. This position reports to the Marketing Manager and is a member of the Marketing and Brand Design Team.

Job breakdown:

PAID MEDIA

• Develops and executes the paid media strategy across search, social, and programmatic channels, domestic and international.
• Owns the agency relationship, holding the partner accountable for reporting, execution, and performance.
• Presents the annual media buy strategy in partnership with the Marketing Manager, VP of Marketing and Brand Design, and VP of Sales.
• Develops a paid media content calendar to stay organized and submit assets on time.
• Informs paid advertising efforts by analyzing data and performance.
• Interprets digital advertising reports, analytics, and results.
• Consolidates key campaign metrics into organized reports and shares insights with relevant teams and leadership.
• Monitors competitor presences and perceptions based on websites and paid advertising.

PR & MEDIA PARTNERSHIPS

• Develops and executes the media relations strategy, including but not limited to monthly news-worthy pitches, press release write-ups, and paid/earned articles, digital media, and editorials.
• Continues to manage and grow Maggie’s media contact list with reputable and relevant contacts.
• Cultivates, develops, and manages a focused set of media partnerships, prioritizing ROAS.
• Manages the execution of strategies, asset curation, and invoicing for all media partner contracts.
• Leads out on the editorial report.
• Ensures compliance with brand standards through all media partner assets and communications.

INFLUENCER MARKETING

• Sources, negotiates, and manages boutique influencer and co-branded partnerships, aligning with overall marketing strategy and campaigns.
• Strengthens influencer negotiation and strategy to protect ROI.

BRAND MARKETING

• Contributes to high-priority brand marketing initiatives and seasonal campaigns beyond core areas of responsibility.
• Partners cross-functionally with internal teams to ensure brand consistency, alignment, and effective execution across marketing initiatives.
• Collaborates closely with the Sales team to align campaigns and marketing initiatives to translate into tangible support for revenue goals.
• Supports the development and execution of integrated marketing initiatives that strengthen brand awareness, engagement, and growth.
• Brings a collaborative, solutions-oriented approach to the Marketing and Brand Design Team and contributes to a strong team culture.
• Provides strategic and executional support across marketing and communications functions as needed, including serving as a resource and backup for key team responsibilities.