Senior Marketing Associate

Job Summary:

The Senior Marketing Associate drives product marketing initiatives and ensures consistent brand messaging across digital channels. This role partners with cross-functional teams—including Engineering, Sales, and Web Development—to develop content, manage campaigns, and support go-to-market strategies. The ideal candidate excels at translating technical concepts into compelling, customer-facing materials and thrives in a fast-paced, collaborative environment.

Essential Job Functions:

Product Marketing

• Collaborate with Engineering and Sales to identify market needs and validate product-market fit.
• Translate technical specifications into clear, customer-centric value propositions.
• Support go-to-market strategy with positioning based on buyer personas and pain points.
• Contribute to the development of product messaging across digital and sales enablement materials.

Website Content Management

• Manage and coordinate website images with rendering artists, engineers, and sales teams.
• Create, edit, and publish content using the CMS (e.g. Optimizely).
• Support SEO initiatives and develop new product pages and value proposition visuals.

Asset and Collateral Coordination

• Source visual and marketing assets for various campaigns.
• Develop and manage product documentation (e.g., datasheets, manuals, guides).

Digital Campaign Management

• Create, execute, and analyze email campaigns using Pardot or similar tools.
• Manage quote automation and lead nurturing email workflows.

Advertising and Brand Compliance

• Assist with Google Ads and campaign performance tracking.
• Create social media ad campaigns through LinkedIn.
• Coordinate product labeling and engraving in line with brand standards.

Public Relations & Content Development

• Draft press releases, newsletters, and product launch materials.
• Manage campaign execution in collaboration with media partners.

Event and Webinar Coordination

• Support planning and execution of webinars, trade shows, and other events.

Cross-functional Collaboration

• Partner with Web Development on pre/post testing of website updates.
• Maintain internal communication channels like “FUTEK Insider.”