Senior Marketing Automation Manager
Trade Me Senior Marketing Automation Manager
This role is the architect of our customer journey ecosystem. It leads the Lifecycle Team and bridges the gap between Marketing, Product, and Engineering to drive a better experience for Kiwi, resulting in measurable growth for the business. Your mission is to transform Braze from a messaging delivery tool into a core product and marketing enabler and play a key role in leading the vision and roadmap for customer lifecycle including unlocking and enabling Braze functionality and capability across the business, building a centre of excellence for lifecycle and marketing automation. Lead and develop your lifecycle team and define how we leverage our automation stack to deliver a meaningful experience for Kiwi, guiding them toward High-Value Actions. Work with product and marketing teams to embed customer journey practices, including what we want Kiwi to think, do and feel at every stage of those journeys.