Senior Marketing Automation Specialist

👉 42DM is a global B2B marketing agency for tech businesses. Founded in 2016, we’ve delivered 250+ projects for international clients like Payoneer, Roland Berger, and Lumin. We focus exclusively on B2B tech, driving results in inbound marketing, demand generation, ABM, and MarTech & GenAI.
We are looking for a creative and motivated person to join our team as a Senior Marketing Automation Specialist.

Key Responsibilities:
Develop, implement, and manage marketing automation workflows across various platforms (e.g., HubSpot, Marketo, Pardot, etc) to support lead generation, nurturing, and customer retention.
Set up and manage CRM systems (Salesforce, HubSpot, Pipedrive, Zoho, etc), including data segmentation, property management, and pipeline configuration.
Create complex workflows using tools like Make.com and Zapier to connect your services and trigger actions based on specific conditions.
Craft personalized email campaigns, set up lead scoring, manage webinars, and build automation using platforms such as HubSpot, ActiveCampaign, Klaviyo, Mailchimp, SendPulse etc.
Design, build and maintain AI-assisted marketing workflows, for example lead research, enrichment, scoring and routing, using HubSpot AI agents and tools like Make or n8n.
Integrate LLMs into automation scenarios and iterate on prompts and outputs to keep results reliable and on brand.
Implement and maintain tracking and analytics using GTM and UTM parameters for campaign performance measurement.
Monitor and analyze marketing KPIs using tools like Google Looker Studio (Data Studio) to generate dashboards and performance reports for internal use and client presentations.
Set up cold email outreach systems, ensuring compliance with data protection regulations (e.g., CAN-SPAM, GDPR, CCPA).
Support integration of marketing platforms with third-party tools and data sources via API connections.
Collaborate cross-functionally with designers, copywriters, and marketers to create and refine automated campaigns that align with business objectives.

Must-Have Requirements:
3+ years of commercial experience in marketing automation, email marketing, or web analytics.
Experience managing CRM platforms: HubSpot, Salesforce, Pipedrive, Zoho.
Proficient in Excel/Google Sheets (functions, formulas, pivot tables, merging sheets, etc.).
Basic experience with Google Tag Manager (event tracking, conversion tracking, tag implementation).
Full-cycle email marketing experience: audience creation, content creation, email design/development (drag-n-drop or custom), automation setup, and result analysis.
Experience with process automation tools (e.g., Make, Zapier).
Experience with email marketing platforms (e.g., Mailchimp, Klaviyo, SendGrid, ActiveCampaign).
Experience with UTM tracking and campaign performance measurement.

Nice to Have Requirements:
Experience with GA4: basic setup, custom events, custom reporting.
Experience with cold email outreach setup.
Basic knowledge of JavaScript for tracking/troubleshooting.
Basic experience with web scraping.
Experience with Google Looker Studio (Data Studio) – dashboards and reports.
Familiarity with lead scoring, segmentation, and nurture campaigns.
Understanding of CRO principles and best practices.
Experience with chatbot automation (Drift, Intercom, ManyChat, Tidio, Chatfuel).
Experience with SQL and/or BigQuery for data analysis.
Understanding of custom attribution models and customer journey analysis.
Experience with API integrations for marketing automation tools.

Compensation & Benefits
Competitive compensation package
Fully remote setup with adaptable hours, with the possibility of hybrid collaboration in part if desired
Paid vacation, sick days, and company-wide holidays (with floating days included)
Professional growth opportunities (HubSpot Academy, trainings, external courses upon approval)
Company-provided equipment (computer and key resources)
Why Join 42DM
Dynamic projects in tier-1 tech markets, delivering measurable global impact
Certified HubSpot partner agency collaborating with international clients and innovative B2B tech companies
Multicultural team working globally with openness and trust
Flat structure and clear processes, without unnecessary bureaucracy
Strong focus on social responsibility, supporting volunteering initiatives and charitable causes, with a commitment to Ukraine

Candidate Journey
⭕ HR Interview → ⭕ Tech Interview → ⭕ Test Task → ⭕ Final Interview

📩 Send us your CV and let’s create something great together!

🌐 Learn more: 42dm.net