Senior Marketing Category Manager
Posted Updated
As a Senior Category Manager, Marketing, within Google’s Global Procurement Organization (GPO), you will serve as a strategic regional business partner and execution owner for Google’s marketing organization. Operating with high autonomy, you will act as a recognized thought leader and own the strategic direction for large, complex spend categories—seamlessly aligning regional execution with global initiatives while elevating local insights to shape overarching strategies.
By shifting toward proactive governance, you will pioneer innovative marketing category strategies and cultivate strategic buy-side partnerships that unlock measurable enterprise value. You will maintain a holistic view of the Google ecosystem, ensuring our procurement decisions complement broader strategic business partnerships. Leveraging deep expertise in marketing verticals, you will design long-term roadmaps, navigate decentralized networks, and advise senior executives.
Crucially, you will advocate an AI-first transformation across our domain. By advocating new AI approaches, you will maintain thought leadership on the impact to our supplier base and ensure robust category governance, utilizing strong data and financial acumen to re-architect workflows, mitigate risk, and evolve commercial model frameworks to drive a competitive advantage for Google.
- Act as the strategic regional business partner to the marketing executive team in the region, aligning procurement priorities directly with marketing stakeholder goals, market needs, and regional growth vectors.
- Advocate for an AI-first mentality in the transformation of the procurement practice area, replacing fragmented manual processes with structured AI operationalization, clean data taxonomies, and scalable digital workflows.
- Oversee the local alignment and execution of global procurement strategies, translating overarching Global Procurement Organization (GPO) frameworks and category playbooks into impactful regional actions.
- Serve as the regional strategy leader and execution overseer, directing high-volume tactical buying, regional sourcing operations, and compliance across European country groups.
- Develop and execute category strategies aligned with organizational objectives for assigned indirect spend categories.
Minimum qualifications:
- Bachelor's degree in Business Administration, Supply Chain Management, Finance, or related field, or equivalent practical experience.
- 10 years of experience in marketing partnerships, sourcing, or category management across the global marketing ecosystem (e.g., agency landscapes, media, ad-tech, events, production, extended workforce/contractors, and emerging AI technologies).
- Experience leading spend categories, using financial analysis and AI to optimize commercial, procurement, or governance models.
- Experience designing multi-year AI transformation roadmaps and partnering with VPs to drive change across decentralized environments.
Preferred qualifications:
- Advanced degree or certifications in Procurement, Supply Chain Management, or related field.
- Experience in developing and managing key performance indicators (KPIs) and metrics to measure category performance and track progress towards strategic goals.
- Experience identifying process improvements, efficiencies, or innovations in procurement to drive continuous improvement in category management.
- Experience leading strategic procurement projects to improve processes, implement new strategies, or drive category innovation.
- Proficiency in analyzing procurement data, generating reports, and providing insights to support decision-making and performance evaluation.
- Proficiency in leveraging technology and analytical tools to enhance category management practices and drive data-driven decision-making.