Senior Marketing Cloud Developer

Job Description :

Roles & Responsibilities :

- Design and develop solutions using Salesforce Marketing Cloud Next, including journeys, segmentation, personalization, and automation.

- Develop integrations between Marketing Cloud, Salesforce CRM, and external systems using APIs and integration frameworks.

- Configure and develop WhatsApp, Email, SMS, and RCS (Rich Communication Services) chat/messaging integrations and customer engagement journeys.

- Work with REST/SOAP APIs, webhooks, data extensions/data models, and event-based integrations.

- Troubleshoot integration, data, automation, and campaign execution issues.

- Collaborate with Salesforce architects, functional teams, and business stakeholders.

- Follow Salesforce development, security, deployment, and coding best practices.

Required Skills :

- Strong hands-on experience with Salesforce Marketing Cloud Next.

- Strong Salesforce development and integration skills.

- Good knowledge of APIs, REST/SOAP, JSON, OAuth, webhooks, and middleware/integration patterns.

- Experience with RCS messaging/chat integration, preferably RCS Business Messaging.

- Experience with WhatsApp, Email, and SMS integration with Marketing Cloud.

- Knowledge of Salesforce Data Cloud/customer data and personalization is an advantage.

- Strong debugging, problem-solving, and technical documentation skills.

Good to Have :

- Salesforce certifications in Marketing Cloud, Platform Developer, or related areas.

- Experience with MuleSoft or other enterprise integration platforms.

- Experience implementing omnichannel customer engagement solutions.