Senior Marketing & Communications Executive / Assistant Manager

Job Description: Senior Marketing & Communications Executive / Assistant Manager

About the role

The Senior Marketing & Communications Executive/ Assistant Manager will play a key role in supporting the development, execution, and optimisation of integrated marketing and communications initiatives across the Asia Pacific region.

Working closely with the APAC Marketing & Communications Manager, this role will oversee regional campaigns, media relations, events, digital communications, reporting, and cross-functional stakeholder management while ensuring brand consistency and operational excellence.

This full-time position requires a strategic yet hands-on approach to omnichannel luxury brand marketing across multiple touchpoints, including digital communications, retail activations, public relations, CRM, and community initiatives.

The ideal candidate is an organised, independent, and solutions-oriented professional who thrives in a fast-paced regional environment. They should demonstrate strong problem-solving abilities, the confidence to navigate ambiguity, and the capability to manage diverse stakeholders while delivering exceptional brand experiences.

Responsibilities

Marketing Communications & Operations

• Drive the planning and execution of regional go-to-market (GTM) campaigns across multiple Asia Pacific markets.
• Manage and maintain the regional marketing calendar, ensuring alignment with global brand guidelines and local market nuances.
• Coordinate the development and distribution of marketing materials, digital assets, and campaign deliverables among internal stakeholders, agencies, and retail partners.
• Prepare comprehensive campaign presentations, briefing documents, and internal strategy reports.

Reporting & Analytics

• Lead the monthly reporting cycle for all marketing and communications activities across the region.
• Maintain meticulous records of campaign performance, media coverage, and digital metrics.
• Conduct post-campaign analysis, compiling performance data to produce actionable summary reports and strategic recommendations for future initiatives.

Administrative Management

• Manage the tracking of regional marketing budgets, ensuring accurate processing of purchase orders and vendor invoices.
• Oversee internal approvals, documentation, and compliance processes related to marketing initiatives.
• Support the APAC Manager in the preparation of high-level management reports and strategic presentations.

Public Relations & Media

• Develop and maintain strong relationships with regional media, publishers, and Key Opinion Leaders (KOLs) to strengthen Grand Seiko's brand presence across Asia Pacific.
• Monitor media coverage and prepare regular press coverage reports and communication updates for internal stakeholders.
• Manage and maintain the regional media and KOL database, ensuring records remain accurate and up to date.
• Coordinate media and KOL engagements, including product loans, content collaborations, press briefings, and interview opportunities.
• Support the planning and execution of media events, product launches, and press activations across the region.
• Prepare briefing materials, press kits, presentations, and supporting documents for media engagements, product launches, and executive interviews.

Events & Retail Activations

• Execute the planning and on-ground logistics for marketing events, boutique activations, and major product launches.
• Manage comprehensive event logistics, including RSVP tracking, guest list curation, and vendor coordination to ensure a seamless luxury experience.
• Oversee event setup, on-site operations, and post-event reporting.
• Coordinate the production and distribution of event materials, invitations, and premium marketing collateral.

Social Media & Digital Channels Management

• Manage the coordination and publishing of digital content across Grand Seiko’s social media platforms and website.
• Track and analyze digital campaign performance, including social media engagement and digital advertising metrics.
• Drive CRM initiatives, specifically focusing on GS9 Club engagement activities and customer database management to foster brand loyalty.
• Prepare detailed digital campaign reports and analytics summaries to inform ongoing digital strategy.

The candidate

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• At least 1-3years of relevant experience in marketing, communications, or brand management, preferably within the luxury, lifestyle, or premium FMCG sector.
• Exceptional organisational and project coordination skills, with a proven ability to manage multiple campaigns simultaneously.
• Excellent written and verbal communication skills, capable of crafting compelling brand narratives and clear briefing documents.
• Detail-oriented with strong time management and analytical abilities.
• Highly proficient in Microsoft Office (Excel, PowerPoint, Word) and familiar with digital marketing/reporting tools.
• Proactive, responsible, and resourceful, with a strong sense of ownership over projects.
• A collaborative team player who can work independently while effectively managing relationships with diverse regional stakeholders.