Senior Marketing Data Analyst
Summary
Senior Marketing Data Analyst at Zynga in Barcelona analyzes mobile game marketing performance, optimizes user acquisition budgets, and builds dashboards using SQL, Python/R, and BI tools to drive growth.
Level Up Your Career with Zynga!
At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games have been downloaded over 6 billion times—connecting players in 175+ countries through fun, strategy, and a little friendly competition.
From thrilling casino spins to epic strategy battles, mind-bending puzzles, and social word challenges, our diverse game portfolio has something for everyone. Fan-favorites and latest hits include FarmVille™, Words With Friends™, Zynga Poker™, Game of Thrones Slots Casino™, Wizard of Oz Slots™, Hit it Rich! Slots™, Wonka Slots™, Top Eleven™, Toon Blast™, Empires & Puzzles™, Merge Dragons!™, CSR Racing™, Harry Potter: Puzzles & Spells™, Match Factory™, and Color Block Jam™—plus many more!
Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences. Whether you're spinning, strategizing, matching, or competing, Zynga is where fun meets innovation—and where you can take your career to the next level.
Join us and be part of the play!
We are looking to welcome a brilliant Senior Marketing Data Analyst into our Analytics team. Applying quantitative analysis, data science, statistics, and programming, you’ll tackle complex data challenges, framing and decomposing high-difficulty analytics projects to drive value across our global marketing initiatives.
What will you do
- Project Ownership & Decomposition: Participate in the planning, requirements gathering, and delivery of large, multi-phased growth and marketing analysis projects with minimal guidance. Break down complex, ambiguous business problems into structured, actionable analysis plans.
- Strategic UA Partnership: Partner closely with Marketing and User Acquisition (UA) squads to monitor campaign performance, decompose complex trend changes, and provide high-impact insights that optimize multi-million dollar budget allocations.
- Performance Measurement & Frameworks: Own the analysis of user acquisition funnels, ROAS, LTV, and payback periods. Collaborate with central data teams to refine marketing measurement frameworks (e.g., attribution models, incrementality testing).
- Data Presentation & Storytelling: Visualize and communicate complex analytical findings to senior stakeholders and cross-functional peers, translating raw marketing data into clear, compelling, and actionable recommendations.
- Team Efficiency & Tech Evangelism: Lead initiatives to improve team productivity and marketing analytics best practices. Assist in preparing internal learning programs to level up commercial domain knowledge and help the team adopt new tools, methodologies, and platforms.
- Data Quality Assurance: Maintain a high bar for marketing data integrity, working alongside data engineering to ensure tracking, attribution metrics, and performance reporting are precise and reliable.
Requirements
- Proven Track Record: Demonstrable experience in a Marketing Analyst, Performance Marketing Analytics, or Growth Analytics role (typically 3+ years) driving measurable business growth, ideally within mobile gaming, free-to-play (F2P), or mobile B2C industries.
- Data Storytelling & Impactful Communication: Proven ability to translate complex, high-difficulty performance metrics and granular data trends into clear, compelling narratives. You can comfortably present data insights to a broad audience, including non-technical stakeholders and senior leadership, driving consensus and strategic action.
- Advanced Marketing Metrics & Ecosystem: Deep understanding of the mobile performance marketing ecosystem, player behavior tracking, and core growth metrics (LTV, ROAS, CPI, Churn, IPM).
- Autonomy & Framing: Proven ability to navigate ambiguity, frame growth questions independently, and structurally decompose complex marketing and budget problems.
- Advanced SQL Proficiency: Highly proficient in SQL with prior experience managing and querying large, complex databases to extract actionable marketing insights independently.
- Statistical Rigor & Experimentation: Strong analytical foundations in applied statistics, with hands-on experience designing and analyzing randomized marketing experiments (A/B testing, creative testing, geo-incrementality testing).
- Data Visualization: Experience using business intelligence and data visualization tools (Looker, Tableau, etc.) to build robust tracking frameworks and performance dashboards.
- Educational Background: A degree in a quantitative or business-analytical field (e.g., Economics, Business Administration, Statistics, Mathematics, or similar).
- Industry Passion: Passion for games, or high interest in the mobile gaming industry.
Nice-to-haves
- Technical Scripting: Proficiency in Python or R for statistical analysis, data manipulation, or predictive modeling (e.g., forecasting long-term LTV).
- Privacy-First Landscape: Familiarity with modern mobile privacy changes (SKAdNetwork/ATT, Privacy Sandbox) and their specific impact on UA attribution.
- Advanced Measurement: Experience evaluating or working with Marketing Mix Modeling (MMM) or media mix frameworks.
What's in it for you as a Socialpointer?
- Hybrid working from home/office system. So, what does this mean? All we ask is that you live within commuting distance of our office in Barcelona so you are able to come into the office for important meetings/events.
- Relocation support to help you move to Barcelona (if you’re not already here).
- An impressive 25 days annual leave, not including public holidays.
- 5 additional days annual leave on Christmas.
- A very generous ticket-restaurant to restore some life-points.
- Private medical insurance for you and your family, to keep your health bar full.
- Choose from the latest IOS or Android device upon joining (phone or tablet).
- Free language lessons (English & Spanish ).
- Spotify Premium to add that special soundtrack that every adventure deserves.
- Legendary social events & parties to let off some steam.
- Players develop…Oops, sorry! People development is key for us: an amazing budget just for you to spend skilling up your abilities & knowledge to achieve real growth opportunities!
Coming to work in the office? Don’t worry - we have you covered. Check out some of our onsite benefits:
- Want to stay in shape? We have state of the art gym facilities so you can level up your build stats.
- A massive gaming room equipped with all consoles and games you could ask for.
- Book an appointment with our onsite physiotherapist for your aches and pains.
- Drop by our onsite hairdressers for a trim (and forget your wallet; it's a Guild perk).
We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization. Employment with us is based on substantive ability, objective qualifications, and work ethic – not an individual’s race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.
As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at accommodationrequest@zynga.com to request any accommodations or for support related to your application for an open position.
Please be aware that Zynga does not conduct job interviews or make job offers over third-party messaging apps such as Telegram, WhatsApp, or others. Zynga also does not engage in any financial exchanges during the recruitment or onboarding process, and will never ask a candidate for their personal or financial information over an app or other unofficial chat channel. Any attempt to do so may be the result of a scamp or phishing attack, and you should not engage. Zynga’s in-house recruitment team will only contact individuals through their official Company email addresses (i.e., via a zynga.com, take2games.com, naturalmotion.com, smallgiantgames.com, themavens.com, gram.gs email domain).