Senior Marketing Director (Star Citizen)

• Star Citizen is one of the most ambitious games ever made, as Senior Marketing Director, you’ll own the strategy, the team, and the story we tell the world. This is a rare opportunity to lead marketing for a game with a fiercely passionate global community
• You’ll share a marketing team with Squadron 42 through a small group of senior leads — and work side by side with our CMO to shape how Star Citizen grows
• Own the global marketing strategy for Star Citizen — from long-range planning to live campaigns that land
• Lead and inspire the marketing team through a small group of senior leads across Community, Brand, Social, Creative, Content, Sales & Revenue, and Production
• Drive new player acquisition and audience growth — developing strategies that bring new audiences into the Star Citizen universe and convert interest into engagement
• Retain and deepen the relationship with our existing community — understanding what keeps them invested, spending, and talking about the game
• Own the commercial marketing calendar — maximising key moments throughout the year
• Be a true partner to senior leadership, connecting marketing activity to commercial goals and release milestones
• Set the bar for campaign planning and execution — ensuring everything we put out is bold, consistent, and worth talking about
• Own the marketing budget and report clearly on performance, spend and ROI
• Be the guardian of the Star Citizen brand — owning positioning, messaging and how we show up for our global audience
• Stay sharp on market trends, competitor activity and community sentiment — and use that knowledge to keep us ahead
• Build strong relationships with agencies, launch partners and external stakeholders to drive results

Benefits

• Employer funded tax-free Health Reimbursement Arrangement for qualified medical expenses up to $5,000 per employee and $15,000 per family
• Flexible Spending and Dependent Care Accounts
• Paid Short and Long Term Disability Leave
• Life Insurance & AD&D coverage
• 401(k) Plan with up to 4% company match
• Pet Insurance
• Discounted Gym Membership through CIGNA
• Yearly Flu-shot Clinic
• Employee Resource Groups for traditionally underrepresented groups, minorities and allies
• Full Medical, Dental and Vision coverage (100% free for employee level coverage and subsidized for dependents)

• Genuine commercial ownership — comfortable holding revenue responsibility and making decisions that balance growth with community trust
• Comfortable in the room with exec stakeholders and confident making the case for bold ideas
• Experience with live service or community-led titles — you understand the difference between marketing a launch and sustaining a living game
• Significant experience leading marketing at a senior level from a community-first perspective, ideally in games or entertainment
• Calm under pressure, highly organised, and energised by a fast-moving environment
• Strong people leadership experience — you build great teams, develop talent, and raise the standard around you
• Deep expertise across brand, integrated marketing, content, community and campaign delivery
• A genuine love of games and an interest in what we’re building at CIG
• A track record of growing audiences and driving new player acquisition — you know how to bring people in, not just speak to those already converted
• Data-savvy with strong commercial instincts — you know what’s working and what isn’t
• Proven ability to lead at scale