Senior Marketing Executive

Marketing Executive (RetailLifestyle)

Job Summary

Support marketing efforts to promote lifestyle retail products through creative campaigns, in-store promotions, and digital content.

Responsibilities

• Plan and execute multi-brand retail marketing campaigns to increase product visibility and sales
• Create engaging social media content for platforms such as Instagram to drive audience engagement
• Support in-store promotions, events, and develop visual merchandising concepts to enhance customer experience
• Monitor social media trends and competitor activities to inform marketing strategies
• Manage influencer collaborations and outreach to expand brand presence
• Liaise with shopping malls, vendors, agencies, partners, and other stakeholders to coordinate marketing campaigns and initiatives
• Write captions, product descriptions, and marketing materials to support campaign messaging
• Track campaign performance metrics including sales, engagement, and foot traffic to evaluate effectiveness
• Coordinate with store teams and external vendors to ensure smooth execution of marketing activities
• Manage marketing collaterals, EDMs, social media visuals, in-store materials, and product photoshoots to maintain brand consistency
• Support ongoing marketing projects and CRM activities to ensure timely delivery of all marketing deliverables

Preferred competencies and qualifications

• Over 3 years’ experience in multi-brand, retail, and campaign marketing
• Degree in Marketing, Business, or related field
• Interest in retail, fashion, or lifestyle brands
• Creative mindset with an eye for trends and aesthetics to produce appealing marketing content
• Familiarity with social media platforms and content creation techniques
• Skills in Canva or similar design tools for marketing collateral creation
• Basic photography and videography skills to support content production
• Proficiency in spoken and written Chinese to communicate effectively with stakeholders
• Strong communication and teamwork skills to collaborate across teams
• Energetic, proactive attitude and ability to thrive in a fast-paced retail environment
• Multi-tasking and resourceful skills to manage multiple projects efficiently

Benefits:

• Hands-on experience in retail and lifestyle marketing
• Exposure to in-store, CRM, and digital campaigns
• Medical and dental benefits
• Performance bonus
• Staff discounts (if applicable)